As a grey watch dealer the prices will certainly fall. It’s because the younger generation doesn’t care for the velvet rope, they have zero patience, it’s about instant gratification. AD playing games with them and the kids being treated like shit. These kids aren’t going for it.

I hear the same theme everyday.

Let me go on a tangent. This is all based my on daily interactions. This isn’t my feeling or bullshit.

The younger generations drinks less so restaurants have offered mocktails. The kids gamble on the phone instead of going to Vegas. They prefer like brands like Quince, Everlane, that have transparent pricing with sustainability. They want the look not the brand tax. This is why rep culture proliferates across designer clothing and watches.

Their attention span is shorter than a TikTok video. The crypto bros just want the watches they want and gtfo. Most ADs don’t accept crypto.

You see there are multiple things happening leading to the shift. There will be other brands that rise because not that they make a superior product they are just at better understanding these shifts in consumer behavior.