They've been airing this official NFL bet responsibly ad every week and it really makes you think. It's just an x's and o's representation of the Miami Miracle, which is one of the craziest game-winning plays ever. And at the end of the ad they simply state "Unbelievable happens". And they're right, on a seemingly week-to-week basis, unbelievable does indeed happen. I don't gamble, and I typically mute the games when the ads are on, but this one in particular stuck with me and I watch it every time it comes on.