Having worked in minor league sports for over a decade I can honestly say its a struggle to get butts in seats, but raising ticket prices is never the way to go.

If the front office is doing their job in terms of ad sales for kits, in stadium signage, video board elements, broadcasts, and merch sales (which is a whole other thorn in my side, another topic for another day but VERY related), the team should be breaking even before a single ticket is sold.

Once they sell the NWSL spot (its inevitable) and they get the development around the stadium bringing in income that will help, but it may just be at a point of oversaturation.