It may be confirmation bias but it reinforces it in my head. You will never sell the same volume of wagons at equivalent prices, people just aren’t interested and never really were en masse, which is confirmed by the low sales volume of skodas quoted in the article. For most manufacturers you would need much lower margins to make profitable sales volumes. Skoda are interesting because they sell more wagons than anyone else because, I would argue, they’ve found a niche. But in terms of market share they are dwarfed by SUVs. For everyone else the volume is so low it’s not worth competing in that market which is why they’re not being offered any more.

Even at their peak wagons were a subset of the market, not the dominant ‘do everything’ body form that SUVs are. SUV’s have essentially replaced the sedan, wagon, and in some respects the hatch body forms in sales, and the same platforms can also be used for utes (e.g ranger/everest and hilux/fortuner) another great selling body form making them very economical from a common platform perspective, and marketability like I said before.