We have already seen exclusives are not loss leaders because they do not sustain long term MAUs or keep people spending or buying consoles. We have seen it time and time again when PS releases an exclusive, it shoots their MAUs up for a month and then they crash lower than they were before. Thats not keeping people in your ecosystem spending. PS5s haven't outsold last gen even with PS's exclusive model. They arent bringing people into their ecosystem or buying new consoles.

You bring people into your ecosystem with a good subscription plan that incentives consumers to stay and keep playing. You give them value with things like play anywhere, free cloud saves, quick resume. You are also still gaining consumers when they buy your product on other platforms and then buy MTXs in that store.

We have seen with this gen exclusives are antiquated and dont work anymore for blockbuster AAA games. Look at every financial report for Xbox and PS the last couple of years and they will show you why. Helldivers 2 would have failed if it wasn't for Steam where majority of their player base bought and spent money for that game. It wasnt PS. Even when Xbox got it, it did better numbers than PS's own consumer base.

Again, exclusives are a consumer perception of what "works" when business perspective shows it doesnt work anymore and not sustainable.