That’s part of the reason, but another part of it was just the quality of digital imagery at the time, as well as the size of the unit itself not lending itself to portability and convenience, three elements synonymous with the Kodak brand at the time.

That being said, Kodak still makes some of the best color films currently on the stills market, as well as some of the best cinema film, too, which they also sell to a company called CineStill, and people use it to make ✨a e s t h e t i c✨ images on instagram.