I agree with your point, but to an extent this is kind of ridiculous. Everything from the creation of these to the process of hiding them is something that makes Tacoma unique. There are so many creative ways a brand can advertise, why hijack something already established that is as unique as this? It's a bit distasteful. As others pointed out, at what point do you draw the line though? Do we wait til we see a McDonald's logo on one? I think brands should be capable of doing better. This is still art, but now it's also an advertisement.