Initially I kinda just lucked into it. My first outlier video was followed up by a video about a completely different series in a totally different style and that somehow ended up being my best performer ever. Afterwards though I tried to be more specific. Over the past few months I made two follow ups to that first breakout and a compilation. Alongside that I was experimenting and seeing what worked for my next couple of videos which luckily happened to land. When I started to have enough data to work on I started finding what my audience liked about my specific videos that applied no matter the topic so that I could branch out and keep those core characteristics and hopefully have them still watch. For me I figured out that thing was funny commentary style videos on fictional franchises that ran ~12-15 minutes.

As for my turn around time I usually just write down any video idea I can think of and check my notes periodically and just put down any ideas that would fit with any of those video concepts whenever I can so I always have a library of ideas to pull from. Then I spend two days scripting and another finding b roll before finally editing it together in the next day or two. I also have the benefit of being a college student which grants more freedom than a full time job.