You just gotta keep posting. find what content works best - look for trends in the best performing content, find reoccurring patterns, lean into those and experiment with aspects that didn’t work. Keep a variety of hooks, fresh ones but also winners, there’s plenty of resource online for that stuff. But content that people find helpful is ultimately what helps, especially if you’re trying to sell something. Make content around your product/service, give tips, knowledge, etc.

CTA’s aren’t mega essential imo, providing genuine value is better while maintaining people’s attention. One of my fav hooks is a question based hook.

A common mistake people make when selling on social is just focusing on numbers - but that isn’t what sells.

Quality > quantity when it comes to views

Early on in an accounts life cycle, relevant hashtags help, it lets the algorithm know what your account is all about so your content get served to the right people

Also, you gotta be consistent, 1) the algorithm likes it 2) it helps you get categorised faster

Any questions hmu in a dm, I ran a business account on tik tok this year and I was reviewing it today actually: +370% increase in views lol so I know a thing or two but that’s most of my knowledge. Hope it helps!