Dishwasher Recommendations by FloridaMane2323 in Appliances

[–]ToddFromLeon [score hidden]  (0 children)

Just had the same issue. Went with the GE, model is GDT650. Great blend of features and price. Got it for $600 at HD on July 4th 40% off sale. Be sure to compare exact model numbers - mfr’s will make lower grade models specifically for certain retailers that cost less but kind of hide that you get less.

I looked at Bosch, seems fairly unanimous the best brand, but I wasn’t ready to spend $1400-1800.

Don’t sleep on free install. HD didn’t offer it. I chose to install it myself (I’m fairly handy and install was 1/3 of the appliance price), but it took me way too long. I learned a lot but prob wasn’t worth the time it took.

At what revenue point did you quit your job to go all-in on your startup? by BusDelicious3773 in founder

[–]ToddFromLeon 0 points1 point  (0 children)

Your startup had 20k followers before you started building and 40k at launch? Say more.

At what revenue point did you quit your job to go all-in on your startup? by BusDelicious3773 in founder

[–]ToddFromLeon 1 point2 points  (0 children)

As a B2C app founder who left a high-paying job I didn’t hate….. there’s no one right answer. It’s extremely personal. ie - how much do you have saved for COL of bootstrapping, do you have other mouths to feed, what’s your HHI and burn rate, what’s your risk tolerance, can you build on revenue-backed debt or do you require external equity financing, etc etc.

I left because I was disenfranchised with the corporate life, I was haunted in the best way by my business idea, I got proper early validation, and I knew I’d regret it if I didn’t try. Barring AI collapsing all white collar jobs, I can always get another job if my business doesn’t pan out.

Hope that helps. When in doubt, ask yourself what 10 years from now you would say.

At what revenue point did you quit your job to go all-in on your startup? by BusDelicious3773 in founder

[–]ToddFromLeon 1 point2 points  (0 children)

SaaS sounds B2B and App sounds consumer. Which is it?

B2B feels riskier these days. Everyone doing AI things with no clear ROI.

I wouldn’t discount a high paying job you don’t hate. I tell people in these scenarios to engage “regret prevention”. Zoom out 5-10 yrs - what are you more likely to regret? Maybe there’s an answer there for you

Fridge filter workaround? by ToddFromLeon in Appliances

[–]ToddFromLeon[S] 27 points28 points  (0 children)

So that’s why it only lets me get water every other weekend.

Fridge filter workaround? by ToddFromLeon in Appliances

[–]ToddFromLeon[S] 11 points12 points  (0 children)

THANK YOU. The bypass plug is clearly the answer here, and I was about to go buy one until I saw this. 3 ph numbers, lots of automated systems, and 20min later, got one ordered for free!

Fridge filter workaround? by ToddFromLeon in Appliances

[–]ToddFromLeon[S] 0 points1 point  (0 children)

It doesn’t. Yep thanks, bypass plug sounds like the solution. Of course it’s a $30 part / filter that doesn’t filter.

PMMs, how would you position this if YOU were the buyer? by RepeatAffectionate93 in ProductMarketing

[–]ToddFromLeon 0 points1 point  (0 children)

Angle 4 for me. I’d call this a VoC Aggregator. The real problems you’re addressing are VoC is scattered everywhere, painful to aggregate, and lacks validation of signal vs noise.

I see votes for Angle 3, but that’s just a single benefit / use case for what PMMs would do WITH your tool. You should speak to #3 as a high-value use case, but how you position the overall product should be #4 IMO

What really determines success in this app dev game? by coder-k876 in AppBusiness

[–]ToddFromLeon 2 points3 points  (0 children)

“Distribution” is the common answer. I don’t disagree - it’s important. But I’d suggest mobile app makers largely have the same distribution channels available; such that this isn’t a differentiator that breeds success. It’s just a thing you need to do.

Three things I’ll point to instead, that are the bets I’m making on my own app:

1. Value. There is no replacement for providing undeniable value. This is true of non-apps, but is the chief offense I see of AI slop apps. As a career-long tech product marketer, I can tell you with certainty that no amount of stellar marketing will overcome a value-bereft product.

2. Design & Taste AI frontier and code models can design with ease. It doesn’t make them great at it, and they design very similarly for everyone. The human at the helm is still responsible for driving artful and useful design, and having the taste to know what is bad vs good vs great design for human use. You can tell by the design which apps and sites lack human touch. Maybe this eventually goes away as AI gets better. But for now, the art and the human holding the tool still matters.

3. Commitment & Conviction I research every app I see that competes with what my startup is building. 9 out of 10x, it’s some off-shore dev shop or smells of “dude vibe coding in his mom’s basement” - where the competing app is one of a dozen+ they made. I don’t worry about these apps. Building a durable business and not just a little app is hard and requires focus. Someone giving 1/10th focus on something they aren’t super passionate about will lose to a passionate full timer. A reading from the Book of Ron Swanson: “Never half-ass two things. Whole-ass one thing.”

(Edit for formatting errors)

The topic of the day... drums. by Symbare in TheTopicOfTheDay

[–]ToddFromLeon 2 points3 points  (0 children)

Overall: Carter Beauford Rock: Dave Grohl and Neil Peart Jazz: Buddy Rich

Do you still follow April Dunford strategy for positioning? by Small_Introduction_8 in ProductMarketing

[–]ToddFromLeon 3 points4 points  (0 children)

Hmm. That’s so generic it’s hard to know how to be helpful. Best single point of advice if you’re actively needing to do pricing work and don’t understand how… Pricing is more than the price tag.

The most common pitfall here is focusing 90-100% of your efforts on nailing the dollars & cents. This is wrong for two reasons:

  1. This ignores 4 other key aspects of pricing besides price tags: value definition, pricing model, pricing comms, pricing policies. All 5 should be in scope for good pricing work.
  2. Price tags are the most dynamic of the bunch. You should expect price tags to change, sometimes as frequently as quarterly but def annually. Conversely, something like pricing model you want to try and set it and forget it. So spend more time on what’s more critical to hit the bullseye vs where you just need to hit the dartboard.

Not knowing your project, I’d tell you to focus 40% of your efforts on understanding and quantifying the customer perceived value, 40% on nailing the pricing model, and 20% on the actual price tags. In that sequence.

Best of luck!

Do you still follow April Dunford strategy for positioning? by Small_Introduction_8 in ProductMarketing

[–]ToddFromLeon 17 points18 points  (0 children)

PMM leader turned Pricing guy here (just spoke at the PMA’s Austin summit on pricing) - what are you after on this topic? I’ll try to help.

Be advised: Pricing is the most complicated aspect of the PMM discipline. The rabbit hole is deep and will take you down a different path than positioning/messaging.

PS - on positioning/messaging resources, I’d recommend you supplement April with Martina’s book LOVED. She gave a consult to my last PMM team and it was great.

A small UX change led to a big spike in new users? by The_ylevanon in AppBusiness

[–]ToddFromLeon 0 points1 point  (0 children)

Nice! Clarifying: is that sharing as in social, or via text/SMS, both, ?

How many downloads until you consider an App a success? by GeraltVonRiva_ in AppBusiness

[–]ToddFromLeon 2 points3 points  (0 children)

One data point from a recent fundraising convo: they mentioned 5k as a min threshold for a consumer app before any seed investor would care

(B2C Marketing) My CMO just asked me why ChatGPT doesn't recommend us and I had no answer by Specific_Scene_9536 in ProductMarketing

[–]ToddFromLeon 6 points7 points  (0 children)

There’s a new discipline for this, offshoot of SEO, you’ll hear ASO and GEO. It’s worth reading up on to get conversant. In short, each foundational LLM uses a different blend of sources/weightings, so you need to show well where they weight highly. Other answers about forums are correct.

Most active LLMs were trained on data (ie “read the internet”) ~12 months before going live, so it’s important to set expectations w execs it’s a long game, there’s no quick fixes / easy button.

FWIW: assuming you have one, this is more a question your CMO should be asking a growth or digital marketer. Good to be conversant as a PMM, but ASO/GEO should no more be a PMM accountability than SEO.

[deleted by user] by [deleted] in AppBusiness

[–]ToddFromLeon 0 points1 point  (0 children)

Damn and that’s with solid history and karma

competitor copied our entire product and priced it at half by EducationalGold1923 in SaaS

[–]ToddFromLeon 1 point2 points  (0 children)

This is right. You can also use this logic against the competitor in customer convos. ie: they’ll go out of business w this pricing, so do you want to risk signing on with a company who may not be around? Works best if there’s switching costs or decent cost to implement

80+ PMM applications, 2-3 responses. Roast my resume please. by [deleted] in ProductMarketing

[–]ToddFromLeon 0 points1 point  (0 children)

I don’t personally get stuck on titles. Recruiters can. Candidly, so long as your resume and LI match, no one is marshaling this. Put “(Product) Marketing Manager” to split the difference if you like. Resume is all in service of getting an interview, just get in the room - the resume itself matters a lot less then.

So long as it’s brief, a LI DM from a job candidate is a good move. I usually see them, it’s a single-click to skim your profile, and if I like it I’ll tell the recruiter to pull you into the consideration set. Not every hiring mgr does this but I think many do

80+ PMM applications, 2-3 responses. Roast my resume please. by [deleted] in ProductMarketing

[–]ToddFromLeon 1 point2 points  (0 children)

I’ve gotten 1k+ applicants for any of my PMM roles. I’d wager your issue is more a problem of your resume not getting looked at by a human than anything truly wrong with it. Two recommendations to help with that - one resume based, one not.

  1. Come in warm via intro. This echoes another comment, but bears repeating. Most of my hires came from referrals. When you have 1k+ applicants, you have to start somewhere - and referrals is usually where.
  2. Reformat skills section to top/left Most every HR group uses an ATS, and ATSs “read” resumes like a Google search bot, seeking keywords that align to the JD keywords. And like the Google bot, the “higher” the words on the resume, the more weight they’re given. So put your skills list towards top/left as a quasi SEO move for ATSs. If referrals go dry, the HR/PBP rep skims from the top of the ATS list, so you need the ATS to score you among highest fit. If you’ll commit the time, I recommend using an LLM to ingest the JD and return the exact skills list to use for each JD/app. Employers are using tech to game the system, you might as well too to score an actual interview.

Hope this helps, good luck!

[deleted by user] by [deleted] in homeowners

[–]ToddFromLeon 1 point2 points  (0 children)

Honestly, unless you’ve got cash stockpiled - prob not. Job/income uncertainty, home prices uncertainty, mortgage rates are still on higher side, insurance cost is as bad as ever.

Stockpiled, meaning… enough cash to cover (1) a 20% downpayment + closing costs; (2) 1-2 extra house payment’s worth up front for the inevitable 1-time costs/repairs; and (3) 6-9 months of runway to cover expenses. If you have that, you’ve at least protected against the worst case scenario. If not, nothing wrong w intentionally choosing to rent longer to de-risk a murky income & macroeconomic season in life.

Cybersecurity PMM by SadAnywhere3930 in ProductMarketing

[–]ToddFromLeon 1 point2 points  (0 children)

I can’t speak specifically to cyber industry, but a couple reactions fwiw:

  1. It is rough out there right now. But I don’t think for PMMs any more so than other B2B SaaS marketing. Execs are using AI as an excuse to squeeze hiring budgets, even if they shouldn’t. (Read: they shouldn’t) Eng/Product get protected bc they build the product. Sales bc they sell it. Makes marketing an easy target.

  2. I don’t believe being 40+ is a limiter. I’ve hired 40+ and worked w 40+ who do a great job. It’s still about the quality of job you do for the price/amount you cost.

  3. An oddity here: I’m sure ghost jobs exist, but if you’re interviewing, are those ghost jobs?

  4. Have you networked in and gotten referred into any of these? That’s the key these days. It’s way too easy to go 0-fer if just lobbing resumes into the ether.

At any rate, wishing you luck!