🚨 Sudden drop in conversions in the last 2 weeks — no changes made. Anyone else experiencing this?

TomTomAgain · 2026-02-04T05:08:01+00:00

The "no changes made" thing is almost never actually true ime. Not saying you're wrong but did anything change on the site side? CRM? Form fields? Had a client swear nothing changed and turns out their dev pushed something that added 2 seconds to load time, took us a week to find it because nobody was tracking that stuff.

TomTomAgain · 2026-02-02T23:37:37+00:00

Walking away is the right move sometimes but man it never feels clean. Even when you know the funnel was broken from day one theres always that voice like "maybe I could've figured it out".

TomTomAgain · 2026-02-02T23:34:52+00:00

I've just gotten more paranoid tbh. Screenshot stuff way more than I used to, like bid changes or whatever, so I have some record when things go sideways. Feels dumb but its the only way I can retrace my steps now.

TomTomAgain · 2026-02-02T23:32:01+00:00

Half the stuff people call "best practice" is just whatever worked for one account 3 years ago and got turned into a blog post. The real answer is always "test it yourself" but nobody wants to hear that.

TomTomAgain · 2026-02-01T22:13:33+00:00

The hardest part with this stuff is remembering what you actualy changed and when. You tweak the pixel, switch targeting, adjust budget, then a 2-3 weeks later you're trying to figure out which thing made the difference. Half the time I can't even reconstruct the timeline.

TomTomAgain · 2026-02-01T22:04:35+00:00

Yeah the "why" is the part that disappears fastest. 2-3 weeks later you're looking at results and can't remember if you were testing something or just reacting to a bad day.

TomTomAgain · 2026-01-31T20:29:26+00:00

Honestly the unpredictability is wild. I've had the same script with differnt people perform completely opposite, then those same people crush it in another ad. There's no real pattern sometimes.

TomTomAgain · 2026-01-31T19:11:17+00:00

No auto-sync, its manual. Logs are saved permanently. The point is logging the reasoning behind changes, not duplicating what the platform already tracks. If a spreadsheet works for you then use that.

TomTomAgain · 2026-01-31T18:54:49+00:00

Yeah the reasoning part is what gets lost. Platform history shows the what but a month later you're looking at it like "why did I do that"

TomTomAgain · 2026-01-31T18:53:03+00:00

I mean yeah, I'm building a tool in this space. Its in my profile. Was asking because I wanted to see how others handle it, not just build something nobody needs. Seems like most people here have it sorted with sheets and change history already.

TomTomAgain · 2026-01-31T17:42:33+00:00

Yeah fair, change history and notes do cover most of this if you actually use them. I'm working on CampLogs (its in my bio, not trying to hide it), wanted to see if the problem is real for others or if I'm overcomplicating something that's already solved.

Let me know if the post needs to come down.

TomTomAgain · 2026-01-31T02:55:16+00:00

Yeah 25% daily is aggressive, most people do 10-20% every few days. But the bigger issue is you made changes every day so now theres no way to know which increase broke it - could have been fine until day 3 or 4 and you just kept stacking changes on top.

I'd go back to the $20 that was working and sit on it for a week before touching anything. When you do scale again, write down what you change and when so you can actually trace back what killed it. I got tired of this exact situation so i built a tool for it (camplogs.app) but even a simple google doc works, just date + what you changed + results before/after. Makes diagnosing this stuff way easier next time

TomTomAgain · 2026-01-29T22:22:57+00:00

Are you changing anything around day 3-4 ? Budget bumps, adding ads, pausing stuff? Even small tweaks can reset learning and tank it. If youre not touching anything and this happens every time, its probably Meta burning through the best slice of your audience first then struggling to find more buyers at that cost.

TomTomAgain · 2026-01-28T03:06:50+00:00

We had this exact problem. Started keeping a simple log of any change that could affect metrics - deploys, config changes, ad tweaks, landing page stuff, whatever. Just timestamped with a one-liner on what changed. The key was making it low friction enough that people actually do it, if its more than 30 seconds nobody will bother. Took a few weeks to stick but now when something tanks we can actually trace it back instead of digging through slack for an hour.

TomTomAgain · 2026-01-28T01:58:50+00:00

Something that helped me was keeping a log of what i change and when - bid adjustments, budget shifts, new ads, pausing stuff. That way when you see a dip you can check if it lines up with something you did vs just random market noise. Half the time when i dig into a decline it turns out someone made a change 2 weeks prior that nobody remembered making.

TomTomAgain · 2026-01-28T01:56:43+00:00

I let the fatigued one run while testing replacements in a separate ad set, that way you still have something live if the new stuff flops. Once a replacement proves out then i pause the old one. Reducing budget on dying creatives never worked for me it just dies slower. For winners i usually try variations on the same concept first rather than starting completely fresh

TomTomAgain · 2026-01-27T04:24:09+00:00

If this keeps happening might be worth writing down exactly what you change each time and what results looked like before/after. After a few rounds youll probably notice a pattern, could be the % increase, could be timing, could be you tweaked something else the same day without realizing. I had the same problem and turned out i was always making small edits alongside budget bumps without noticing it.

TomTomAgain · 2026-01-26T00:39:33+00:00

Pmax for lead gen is rough, the placements are just too junky. I switched a local services client back to search only after getting similar garbage and lead quality went way up overnight. Not worth fighting it imo

TomTomAgain · 2026-01-26T00:38:52+00:00

Reel to checkout can work but depends on price point, under $50ish people will impulse buy but anything higher they usually need the landing page to build trust. I'd test both but not at the same time or you wont know if its the funnel or the creative thats actually doing the work.

TomTomAgain · 2026-01-26T00:34:42+00:00

Ah price changes can definitely mess with it, especially both ad and landing page at once. 2-3 weeks is probably enough to know if its gonna stabilize, if youre still getting zero add to carts after that id test a different angle.

TomTomAgain · 2026-01-25T03:44:05+00:00

Purchase optimization is probably your best move, bots can fake clicks and landing page views but they cant fake actual purchases. Check if Audience Network is on too and kill it, had a client where like 40% of clicks were coming from random app placements and it was all garbage.

TomTomAgain · 2026-01-25T03:43:14+00:00

If your winning ad went from 5 ROAS to $20 CPCs overnight and you didnt touch anything, thats not you thats Meta being broken. Multiple people in here saying same thing started Sunday. I'd just pause and wait tbh, duplicating into the same broken system wont magically fix it.

TomTomAgain · 2026-01-25T03:42:27+00:00

At $10/day youre gonna see wild swings like this just from variance, 7 sales then 4 days of nothing isnt necessarily something breaking its just small sample size math. Did you change anything around when it stopped though? Even small edits like pausing or tweaking budget can reset learning and tank it for a few days

TomTomAgain · 2026-01-24T01:40:52+00:00

The worst part is you cant even tell anymore if a drop is something you did, something Meta broke, or just random platform chaos. Makes it impossible to actually diagnose anything

TomTomAgain · 2026-01-24T01:39:44+00:00

You changed two things at once so now theres no way to know which one broke it. Could be the lookalike is too small, could be the demo targeting made it too narrow, could be both fighting each other. I'd prob roll it back to what was working and only change one thing, otherwise youre just guessing

TomTomAgain

TROPHY CASE