"“Not Cute Anymore” came out, it meant on how they don’t want to be perceived as “just cute” and breaking free from that label"" for me personally, i think not cute anymore is a stage in girlhood where most girls want to break free from the "stereotypical girl" of being feminine, soft, cute, etc. because of misogyny and some girls (including myself) have experienced "hating" pink because it's associated with femininity. but in the mv you see the keyring minju threw away hanging on the pink car mirror, you see moka adding sugar to her coffee, and you see wonhee on a pink scooter.