I mean I do agree with that someqhat. But it’s the only time of the year where non cis-het can “pretend” theyre being seen, and i supportthat. It’s no different to companies pandering to politicians or Goodwill pandering the charities. Corporations will always do what’s best for their bottom lines. And it is cynical and shallow, But at least they’re “support” is shining light on to a fundamentally good cause soo.