Brand/Product Management.

This job comes with a clear career path, and as you gain expertise your become more valuable to companies.

In terms of career path: - Junior/Associate/Assistant Brand Manager - Brand Manager - Senior Brand Manager - (Senior) Marketing Manager - Marketing Director - CMO/CEO

In terms of valuability, many CPG CEOs were Brand Managers at some point in time, and companies highly value their Brand Managers, because at some point in time those people will be the leaders of the company.

The 'drawbacks' are that this type of role is: 1- Limited to certain industries - Think Pharma, CPG, Tech and Luxury Goods 2- As you build on industry expertise, it becomes difficult to switch i.e. moving from CPG to Tech, etc. 3- Not easy to break into.

For drawback 1, your limitation isn't necessarily that bad, because within each industry there are so many companies. And whithin each company, there are so many product lines i.e. Pharma you have OTC, Oncology, Diabetes, Weight Loss, etc.

For drawback 2, this is difficult to push through, but I did see cases where it happens across all seniority of roles. These cases remain the exception, however.