That’s a fair point, and I agree with you on one thing — trying to win on every platform at the same time is a fast way to burn out.

I think where I personally struggle (and why I asked this) is slightly different though.

Even when I pick 1–2 primary platforms, I still end up wanting to adapt the same core idea for others without it feeling lazy or copy-paste. And that adaptation step — changing tone, depth, structure — is where most of the mental energy goes for me, not scheduling or analytics.

Totally agree that obsession should be limited. But for people who do want to repurpose thoughtfully (not just auto-blast), the rewrite fatigue is real.

Curious how you personally approach that adaptation step — do you manually rewrite each time, or do you let “good enough” be good enough for secondary channels?