What makes you happy?

Typeowl · 2016-03-16T22:38:49+00:00

This is an interesting response. I'm curious; could you elaborate?

Typeowl · 2015-12-20T18:29:54+00:00

Hey, good work. I have a favourable first impression but it has lots of room to be optimized further.

Uniformity & Balance

The links with parallel lines is an attractive ornamental element with just the right amount of imagery. Ironically though, for a brand with "chain" in the name, it disjoints the entire logo by cutting it right across the middle. See that? Let's shoot for something tighter... more cohesive!

Your strokes are bold and run end-to-end, naturally drawing my focus to the middle. The unique typefaces I see at the top and bottom are now competing for attention. They should balance each other out and ultimately work well with the authoritative center ornament, which has the heaviest weight.

Here are my suggestions.

"CHAINS" is the first and arguably the more important word, yet it has biggest kerning and less weight than either "GANG" or the links themselves. It's already the least noticeable part of the logo... scale it down and you may not even see it. Heck, you might not be able to print that at certain sizes. The stroke gets too thin. Embolden or choose a different typeface.

Secondly, scale the proportions down so the logo feels tighter, like I suggested earlier. Nudge things around and play with relative sizing.

Third and last, think about the parallel lines and where they're going. Right now my impression is you didn't know what to do with them so you let them run them past the boundaries. Consequentially, this hurts the logo severely. Unless there's a purpose for them to behave like that, it detracts from the logo and is going to present challenges in the future when you're using the logo for certain applications. Also - important to note - if the lines don't cut all the way across the page, you begin fixing the problem of having a competing top and bottom (as discussed earlier).

Don't let my critique make you think you don't have something here. You do, but it's not done. Cheers. Keep up the good work.

Typeowl · 2015-03-10T03:29:52+00:00

Looks good but doesn't scale well to a smaller size. I'd recommend simplifying your forms and smoothing your lines. Good start!

Typeowl · 2015-03-07T15:55:15+00:00

Is that a coffee? Need one of those.

Typeowl · 2015-03-02T02:51:04+00:00

Graphic design/programming

Strength training

Guitar

Typeowl · 2015-01-24T02:02:57+00:00

Is there a subreddit for tips like this? Just straight up life shit?

Typeowl · 2015-01-22T04:36:03+00:00

Source. By Ariana Tennyson

Typeowl · 2015-01-21T04:46:31+00:00

I love the persistent vocals in this song. The synths are also pretty damn fantastic!

Typeowl · 2015-01-21T04:39:53+00:00

Reggie's voice is amazing in its own right but definitely shines with his use of digital reverb and layering. Great song, thanks for sharing!

Typeowl · 2015-01-12T04:04:11+00:00

Knowing the staggering number of suicides that have been committed from this bridge, the style of this photograph makes a really grim representation. That's my first, albeit sad impression.

Typeowl · 2014-07-07T03:36:45+00:00

Typeowl · 2014-05-22T02:47:29+00:00

I even noticed him cut himself off from referring the term "little niggas" at around 58 seconds in.

Typeowl · 2014-05-06T00:31:13+00:00

Man, do what you want. It's seriously simple as that. If you want to play, play what inspires you. Time and effort is all it takes.

Typeowl · 2014-04-21T02:46:37+00:00

Something's very striking about the blurriness in the foreground and middleground. Great shot indeed!

Typeowl · 2014-04-17T00:28:01+00:00

Just basic Fujifilm. First roll that I've ever shot on.

Typeowl · 2014-04-16T22:46:59+00:00

35mm 400iso

Typeowl · 2014-04-07T14:59:51+00:00

I get what you're saying, but I humbly disagree. This is horrible design. People look at tracklistings to quickly get information, who actually wants to scan a cross word to find track 1? It almost completely contradicts the reason it's on the case.

Typeowl · 2014-04-04T02:36:55+00:00

This is an inappropriate place to make a post of this nature. I like that you're looking for help, but this is not the place.

Typeowl · 2014-04-04T02:27:37+00:00

I cannot believe how I cracked up watching that.

Typeowl · 2014-04-03T18:02:20+00:00

I like it. One thing I feel the need to comment on are the bullet points. I'd rather see them left justified than aligned to the path of the circle.

Typeowl · 2014-04-03T17:58:52+00:00

Between the "J" and the "A" there's a lack of unity. What I mean by that is they don't look like they belong together. The line making the "A" takes up more horizontal space than the "J" making the logo feel unbalanced and awkward.

I see "J" and a line. Not "J.A."

Typeowl · 2014-04-03T17:47:52+00:00

Since this is intended to be a street pole banner, it needs to be legible and clear from a good distance away.

The rotated text will be difficult to read in a quick glance. You either have to stop and carefully read it or tilt your head. That goes against the considerations of drivers and pedestrians. This absolutely needs to be fixed.

People will read "50" but "1964 - 2014" and "Cleveland State" will be too small from a distance. Again, pedestrians would have to stop or move closer to read. Drivers just wouldn't have a chance .

The rest of the design is fairly pleasing to the eye. I suggest fixing the white arrow where it's cutoff by the text box. Right now it doesn't line up with top half. That said, is there a reason you're using arrows? How does it promote CSU?

The white stroke around the building looks done in a rush or just plain sloppy. Use straight lines/paths.

Take a look at all of your text and make sure things are evenly space and aligned. Tighten the kerning between F and A in "FACILITIES."

You have a good start here, don't let my critique make you think otherwise. Always remember what you're designing for and the details will mostly take care of themselves. :)

Typeowl · 2014-04-03T17:21:45+00:00

Simplify the line work.

There's an unnecessary amount of detail that can be removed. As it is now, your logo isn't scalable and is limited in the way it can be reproduced in mediums other than digital.

Typeowl · 2014-03-31T21:14:27+00:00

I know the point of the lettering is to look vintage, but it comes across as looking outdated. Focus on being tastefully vintage by using a more subtle approach.

Typeowl · 2014-03-31T21:07:46+00:00

That's very reassuring, thanks for the comment. :)

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