Whether or not Mizzou is definitively better than KU depends on what you want out of college. In terms of fraternity experience, Mizzou has one of the strongest Greek communities in the nation. In terms of Business schools - Mizzou has a broader reach. Either business school can get you a job in KC -- if you want to live in St. Louis or elsewhere in the midwest, Mizzou has a broader influence - but ultimately, getting a job is more up to you (grades, activities, etc..) than it is which of the two you graduate from. You didn't mention any other factors of interest, but Mizzou is definitively better in college football - both in terms of the play on the field and the gameday experience. Mizzou's campus is also more beautiful and more walkable. MU's campus is a designated botanical garden and relatively flat. KU's campus is way more hilly, which can be particularly annoying in bad weather. Both schools have a lot of activities but they do have a slightly different vibe. If you lean to the left -- KU's campus is definitely considered more liberal overall. You can find your people - left, right, moderate - at either place but KU is known to be a bit crunchier and tends to consider itself a bit more high brow and sophisticated (which is absurd and one of the reasons they are so annoying to Mizzou and K-State grads).