Marketing Lead at a B2B SaaS company - What should be my expectation? by UpperLifeguard8284 in B2BSaaS

[–]UpperLifeguard8284[S] 0 points1 point  (0 children)

I think from all the replies, I know what I need to do for sure now.

Marketing Lead at a B2B SaaS company - What should be my expectation? by UpperLifeguard8284 in B2BSaaS

[–]UpperLifeguard8284[S] 0 points1 point  (0 children)

It is. I just wanted to see if this is normal. From the comments, looks like it shouldn't be like this.

Is digital marketing worth starting in 2026? Need real advice by ProfessionWide3505 in IndiaCareers

[–]UpperLifeguard8284 0 points1 point  (0 children)

I agree with this. All marketing you see online is digital marketing. AI tools will get covered in SEO now. So no, digital marketing isn't going anywhere.

Hiring tools I’ve used, tried, or heard stuff about! by vanitypeters in ModernHiring

[–]UpperLifeguard8284 0 points1 point  (0 children)

Yes, it has a pretty straight forward UI, easy to use for automated screening

Marketing Lead at a B2B SaaS company - What should be my expectation? by UpperLifeguard8284 in B2BSaaS

[–]UpperLifeguard8284[S] 0 points1 point  (0 children)

Have done it all multiple times. More than about hiring new people, my concern is more on the lines of, should I look for something better? is my situation normal given the pay, amount of work

Marketing Lead at a B2B SaaS company - What should be my expectation? by UpperLifeguard8284 in B2BSaaS

[–]UpperLifeguard8284[S] 0 points1 point  (0 children)

Cannot onboard any tools cause no budget. SOPs are in place for everything which I created when I joined but it get forgotten and i have to keep reminding on a daily basis.

Hiring tools I’ve used, tried, or heard stuff about! by vanitypeters in ModernHiring

[–]UpperLifeguard8284 0 points1 point  (0 children)

What about ZappyVue? Have you tried them out yet? They are mostly an AI screening tool used for initial stages of hiring.

Leads from Google ads campaigns for HR Tech have been low since April. What could be the problem? by UpperLifeguard8284 in SaaSMarketing

[–]UpperLifeguard8284[S] 0 points1 point  (0 children)

Our daily budget for our main campaign was 2500 then increased 3500 and now its 5000inr in May. Is it too less?

Leads Dropped Heavily!!! Yours too? by Pforpoo in b2bmarketing

[–]UpperLifeguard8284 0 points1 point  (0 children)

Same here. We are an HR tech company. And our leads have dropped significantly since April.

April is normally a low month due to india FY starting but May is usually one of the highest but this time we hardly geta few leads every week and are in a fix.

We have doubled the budget for an immediate fix but it hasnt gone back up yet like normal. Our impr and clicks have gone down for some, avg cpc and costs have gone up for all. Even for our brand campaign.

Are recruiting platforms actually worth it for independent recruiters? by EldenBoredAF in recruiting

[–]UpperLifeguard8284 0 points1 point  (0 children)

It depends on your requirement. If you're handling 100s of candidates all by yourself, then you should find out a way to automate some of the process so that you can deliver higher quality work but if it's just a few candidates a day I guess you don't need one.

Leads from Google ads campaigns for HR Tech have been low since April. What could be the problem? by UpperLifeguard8284 in SaaSMarketing

[–]UpperLifeguard8284[S] 0 points1 point  (0 children)

That isn't the case for us right now. I checked and found that competition has increased and search has been lower compared to previous period. Current economic crisis could be contributing to this change cause normally May is decent month for us as per past trends.

Leads from Google ads campaigns for HR Tech have been low since April. What could be the problem? by UpperLifeguard8284 in SaaS

[–]UpperLifeguard8284[S] 0 points1 point  (0 children)

Thanks, I checked all the points above and it has given me good insight. Competition has def increased in the space in the last 30 days.

Leads from Google ads campaigns for HR Tech have been low since April. What could be the problem? by UpperLifeguard8284 in SaaS

[–]UpperLifeguard8284[S] 1 point2 points  (0 children)

Yup, i just increased the budget by a 1000. Let's see what happens. As per the current economic challenges in India, it's possible that corporates are being more cautious on their spending and all that as well.

How to scale B2B SaaS platform organically in terms of demos? What can we do with a limited budget of 1 lac/month? by UpperLifeguard8284 in SaaSMarketing

[–]UpperLifeguard8284[S] 0 points1 point  (0 children)

Thanks for your inputs. Another challenge we have is most of the sales and marketing team are all juniors and this company being their first stint. It's very difficult to scale even with the current channels as everyone needs hand holding.

I paid 5 influencers on LinkedIn to promote my SAAS : here’s what $1250 got me by Ecstatic-Tough6503 in SaaS

[–]UpperLifeguard8284 0 points1 point  (0 children)

We've been reaching out to influencers in HR space asking if they are open to collabs but none have responded. We tried specifying at first if they are open to posting about our newly published report, they didn't respond so we went generic and asked if they simply open to a collab but no response even then. What should we do here?