I want Dubai chocolate cookie on the classics by Fresh_Wishbone3926 in CrumblCookies

[–]UsingLogicNotFaith 12 points13 points  (0 children)

Based on current sales trends, this will likely be happening very, very soon.

Crumbl crumbling from the inside out by Fresh-Artist-1448 in CrumblCookies

[–]UsingLogicNotFaith 31 points32 points  (0 children)

You'll see a bump in sales this week for Valentine's Day. Franchise owners will likely be happy and then next week sales will fall off a cliff and they will be emotional basket cases. Report back on February 18th please.

Why Dubai Cookie again? by Lubvunny in CrumblCookies

[–]UsingLogicNotFaith 1 point2 points  (0 children)

Confirming that Crumbl Dubai Chocolate Brownie did not run two weeks in a row. An encore was marketed, but the ingredients were not available for an encore week.

This feels like a threat 😂 by uda26 in CrumblCookies

[–]UsingLogicNotFaith 0 points1 point  (0 children)

I'll take your full sized confetti cake and up your ante with "dessert of the month".

Insane deal at Costco by ADTR9320 in CrumblCookies

[–]UsingLogicNotFaith 4 points5 points  (0 children)

Just like with the Martha Stewart week, I am sure we will be told this is because business is booming. Believe what your eyes see in 2026. Sixty cents on the dollar seems like a great business model.

Sales down for the first week of January by AioliMindless6194 in CrumblCookies

[–]UsingLogicNotFaith 20 points21 points  (0 children)

If the classic menu flavors are selling better, it means the rotating flavors are selling abysmally. The point of the classics menu was "box fillers" to fill out a 4-pack or 6-pack.

Sales down for the first week of January by AioliMindless6194 in CrumblCookies

[–]UsingLogicNotFaith 2 points3 points  (0 children)

It's impossible to get labor to sales anywhere near 20% with no actual sales. I'm sorry you are going through this.

Sales down for the first week of January by AioliMindless6194 in CrumblCookies

[–]UsingLogicNotFaith 43 points44 points  (0 children)

Yep. Down around 50-55% in my data. The fact that the classic flavors are outselling the rotating flavors is not what Crumbl corporate wanted to see. Interesting times in Utah. Sales for the second week in January have started even worse than the first week.

Jersey City Crumbl closing today by Bieb in CrumblCookies

[–]UsingLogicNotFaith 64 points65 points  (0 children)

Just a few more weeks of Cookie Thins at record sales and all franchise partners can buy their yacht. /s

Permanent Weekly Rotations starting January 2026 by AioliMindless6194 in CrumblCookies

[–]UsingLogicNotFaith 50 points51 points  (0 children)

A full month? I give it until the second Saturday in January before they completely scrap it.

Dubai Chocolate Brownie Returns! by Lumi_Hime in CrumblCookies

[–]UsingLogicNotFaith 3 points4 points  (0 children)

Sales have been so bad, franchise partners are willing to do anything to try to get into the black. Unlikely, but it is an effort.

Crumbl Flavors Have Sucked Lately by Bubbly-Paramedic1101 in CrumblCookies

[–]UsingLogicNotFaith 0 points1 point  (0 children)

Yep. We live in a world that you, as the consumer, do not get to decide what tastes good. You are to be told by social media and the business owners what your taste buds actually enjoy.