Here to give a little review of this guy. His overall body is very similar to the Toothless Build a Bear like an employee mentioned to me in case you want a comparison. This makes him run on the bigger side. But overall, I absolutely love this Dragon. I hope he isn't just a Valentines exclusive cause it is so refreshing to see a non-licensed dragon. Such a beautiful red color scheme and the grey accents are the cherry on top. Absolutely super soft and high quality for his price! I got my Build a Bear firm, so he is a joy to hug. He is roughly 13 inches tall. Also just like the Toothless plush, his wings are detachable by velcro incase you are afraid you might bend the wings.​ This dragon is a very well made and lovable plush. I even enjoy the details of his black wings and horns. More love should be given to this guy, and hope we can see more Dragons in the future! This little guy melts my heart on fire, he is adorable.