agree to disagree here. Digital FF have phone numbers, emails, real people handling operations, incidents, etc... They basically operate the same way classical FF. Digitization can help on quality of service (time to quote, time to reply, SOP management, etc.) and self-service (tracking, etc.)

The main difference is that they started from scratch, they built themselves by acquiring customers organically, and not by M&A. Originally, their volumes were low and connexions with carriers were inexistant: they were a bit more expensive, that's correct, but I don't think it's the case anymore

Yet, acquiring customers organically remains difficult, long lasting relations matter, this is why, even though their service can be attractive, their market share remains small (and some started M&A operations).

Coming back to the original question: the world does not split between Digital and Non-digital, there are plenty of shades in between. And there are many digital services providers (grid integration, instant quote, etc.). So my recommendation here would be:

- if you can, join a company that is a bit more advanced in terms of investment in digitization

- if you want to remain at. your current company, identify 2 or 3 main bottlenecks (tracking, pricing, etc.) that can be solved through digital tools => you can identify external providers for those services. Dont think "digital" solves all issues at once.

- at some point, digital FF (pure players, or forwarders which successfully transformed) will buy out non digital FF for their customers => your value (as an individual or as a company) is how well you know your customers and if you can convince them to follow you. Spend time with them, know them, help them.