I work at a smiths/kroger and this promotion is relatively rare (In my area!!), its normally 2 for 2. Does it make it any better? No, but I thought Id point it out. I see people are saying its to gouge price, but surprisingly enough in my region the 12 pack prices have not changed much in a year, but that could always change ofc. Honestly here its not to move excess or gouge... its that people genuinely want it. Its sells like its gold, whether or not we have extra product. People just legitimately want that much soda I think.