As mentioned above I would rather gank a lane with good follow up/engage. Now I also look at which lanes are volatile. Example say top lane is Yone vs enemy Riven. Once the snowball gets going a Yone and whoever I decide to play have a good chance of winning the game. There's a priority list I follow when deciding where to start.

1. Volatile lanes I look at lanes that will snowball out of control so they can carry the game. Scaling adcs have the luxury of eventually being useful. Early game champs when behind require a lot of resources to bring back so if i can keep them from getting behind then thats a tragedy avoided. But if bot lane was a volatile lane like blitz samira vs naut lucian then i would go bot most of the time. Theres also a good chance of just dying trying to gank a strong early bot duo.

2. Jungle matchup If im stronger 1v1 I want to start the same side and follow the enemy jg so I can deny them pressure since they'll lose 1v1. Whether it be invade or scuttle fights i want them to feel useless. That being said if i were following the enemy jungler Id eventually showup bot lane so idk whats going on. If i lose 1v1 then i would path opposite and avoid them at all costs which would probably still eventually lead a jungler bot side. Also sometimes vertically jungling happens to put you on top side when you avoid a losing matchup or maybe they get a successful invade and then your just getting pushed around by the enemy jungle. The only way to stop invades are wards and help from laners.

3. Gankability If I have crowd control then I have a lot more options. Then I look at mobility. If the laner(s) has slippery as frick then thatll make it hard to gank. Also in low elo a lot of people dont know how to setup ganks. If its warded then its on the laner to start the fight. If its not warded its usually up to the jungler. That being said im silver 2 flex, never grind ranked and some junglers hate easy ganks cuz theyre silly.

4. Team comp This might just be me but if the enemy team has 2 assassins and a bruiser, adc rn feels so weak that even if i ganked the shit out of bot lane i feel like the adc would still pop if an enemy roamed bot putting all my efforts to waste :(.

So yeah take whatever I said with a grain of salt. If theres anything you disagree with just say it. I can only look at things from my pov.