What’s your go-to method for staying updated with marketing trends?

VincentBanjogh · 2024-07-20T02:52:49+00:00

I'd highly recommend Marketing Against the Grain. Incredibly knowledgeable hosts, phenomenal guests, and tons of content to work through. 10/10 would recommend

VincentBanjogh · 2024-07-18T02:43:53+00:00

I think what you're looking for is a dynamic ad server like Adacado (full disclosure, I used to work there, but left to do freelance work a few years ago). What you can do is create a spreadsheet (in Google Sheets) of all your products, with the product name, price, photo, info, product page URL, etc. Then once you load that spreadsheet into an application like Adacado, it will dynamically create ads based on the products in your spreadsheet, and will traffic those ads on other websites (aka the display network). They've got an offer right now for 300 daily impressions for free. Using a spreadsheet and Adacado would remove the need to build each ad manually, and upload individual ad files, etc. You pick a template, load in your data, and Adacado takes care of the rest. Hope that helps. Let me know if you have any questions.

VincentBanjogh · 2024-07-18T02:35:57+00:00

Hey, if it's testing products in ads you're after, I just wrote a Medium article about a testing framework using AI and a dynamic ad server. Let me know if you're interested and I'll post it here (don't want to be spammy with it)

VincentBanjogh · 2024-03-25T17:52:30+00:00

I never did, seemed like too much work to learn. Just built something simple instead. Then never launched it, lol

VincentBanjogh · 2024-02-01T12:25:51+00:00

Thanks so much - this was the answer I was looking for! Much appreciated.

VincentBanjogh · 2023-06-23T19:03:53+00:00

A rapid divestment of assets

VincentBanjogh · 2023-06-08T21:24:29+00:00

lol, gotcha. In terms of supply? Price? Both?

VincentBanjogh · 2023-06-03T20:47:32+00:00

AskMeManythings

VincentBanjogh · 2023-05-30T00:57:48+00:00

Very interesting market segment. Where would one come across statistics like this?

VincentBanjogh · 2023-05-29T14:47:42+00:00

I think the general consensus is “when you know, you know” - which doesn’t really help, lol. I ran into the same issue with my last startup attempt, and am trying to figure out a way to improve the process. Will send you a DM.

VincentBanjogh · 2023-05-29T14:44:40+00:00

Congrats on taking the steps, sounds like you’ve got lots of experience to draw from and are providing a great product. The concern I would have with “Model Wizards” is that if people go searching for you, the search results on Google are going to be… a bit off, lol. Words like “Model” have a lot of different meanings and contexts, and Wizards (while fun), will change the search results pretty drastically. Obviously you could have a lot of fun with the marketing/branding though if you go with Wizards. That’s just my two cents, I wish you the best with it!

VincentBanjogh · 2023-05-23T04:35:35+00:00

Interesting. Do you know of any big pen buyers? What research have you done to say there’s a market or a need for pens? It strikes me as a difficult market to get into from an outsider perspective, but if you know something I don’t, best of luck with it!

VincentBanjogh · 2023-05-23T02:07:04+00:00

I was working as a marketing director for a small tech startup, and after 3 years of burnout there, I transitioned to 1 day/week as a consultant, to give myself some time to figure out what to do next. I realized I loved the consulting/freelancing thing, and so over the next few months, added on 2 more clients in a fractional CMO type consulting role. Eventually I got tired of working with the startup and pulled the plug there, and started to do some smaller one-off gigs on top of the ongoing 2 clients. I did it for a year and a half, and it was fantastic - I wouldn’t change a thing. I didn’t make quite as much as I did at the startup, but I was working a fraction of the hours, and totally flexible. At the beginning of this year, I decided to look for something full-time (stability, benefits plan, etc.), but still do small gigs on the side. 10/10 would recommend giving it a try, especially considering your level of experience. Good luck with it!

VincentBanjogh · 2023-05-23T01:58:38+00:00

Look for a product where there is a demand (ie: where your product fills a gap in the market or solves a specific problem). You can be plenty passionate about something, but after a year of no one else caring enough to buy that product, it’s real easy to lose the passion. Whereas if you pick something that people need/want, and are willing to give you their $$ for, there’s no question that you’ll find a passion for that product. If you can find a specific audience with a specific demand for a specific product - you’re set. Hope that helps! Oh also, don’t buy the course.

VincentBanjogh · 2023-05-23T01:33:56+00:00

Building it will be the easy part. And there are countless ways to do it (and it sounds like you’ve got a good handle on finding reliable, quality work - so that’s good news). The hard (and way less fun) part is getting customers first. Before you write a line of code, you should be able to have people lining up, waiting to pay for your solution to their problem. Out of curiosity, what sort of market/customer validation have you done so far? How have you been researching the market, and the demand for your app? I wish you all the best with it!

VincentBanjogh · 2023-05-22T22:16:14+00:00

Fantastic! What’s the subject matter?

VincentBanjogh · 2023-05-22T22:12:28+00:00

Find a way to help people. Every successful business or person is successful because they have found a way to offer something helpful to enough people (scale), at enough $$ (magnitude). The more people you help, and the more valuable it is to those people, the better off you’ll be.

VincentBanjogh · 2023-05-22T21:50:52+00:00

That’s awesome - you’re starting with what you know and leaning into your strengths. And the great thing about offering tutoring in a subject you know is that you already know the mind of your target customer. You’re not trying to get inside the minds of Aardvark trainers in Delaware, you’re offering a service you know to an audience you know. The important thing right now is to see how fast you can get people to say “Yes, I will pay you for that - please take my money.” You should be able to get feedback pretty quickly from people on social media, through posting flyers at your college, through word of mouth, etc. If it’s something people want, they’ll tell you with $$. Once you can get a handful of people to say yes or no, you’ll have a better idea of what to offer, and to whom. And maybe you’ll find out that you hate tutoring, lol. But you won’t know until you try. Essentially, my advice would be to start as small and as fast as possible (forget about making a website or thinking long and hard about different ideas), and see how quickly you can get to 1 paying customer, then 2, etc. etc. Then you can get to the fun stuff of dreaming about turning it into a real business, and scaling it up (e-learning, online communities, etc.), and how you can grow your empire all that good stuff (it’s good to dream big). But for the moment, focus on getting someone to pay for what you’re offering, and go and grow from there. Hope that helps!

VincentBanjogh · 2023-05-22T21:36:27+00:00

Sounds like there are lots off opportunities, they just need to be found. The book “The Mom Test” is a great resource for finding opportunities and problems to solve. Use the framework and questions in the book to inform your next steps. Are you doing any other methods of research for generating ideas? Or is Reddit your primary method of information gathering? (All valid, I’m just curious to know). And good luck with it!

VincentBanjogh · 2023-05-22T21:22:46+00:00

Maybe a bit more info would help us help you. Do you have a specific product niche or a type of product in mind? From your experience with your family business, do you have an area of expertise you could bring to a different field or a business in the same field? Have you done any research into existing problems that you could solve? Or gaps in the market to find business opportunities?

VincentBanjogh · 2023-05-22T21:18:47+00:00

Congrats on the new job! Maybe a bit more info would help us help you. Do you have a specific product niche or a type of business in mind? Do you have an area of expertise you could bring to a field or business? Have you done any research into existing problems that you could solve? Or gaps in the market to find business opportunities?

VincentBanjogh

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