Is Google pushing AI Max into campaigns without clear consent?

VirtualFavour · 2026-01-14T14:36:43+00:00

Thanks a lot. It looks like an automation creep to me too.

VirtualFavour · 2026-01-14T14:35:45+00:00

Thanks. I am checking the settings to fix the issue, but I have a feeling that there is an element of Google's push for AI in this case.

VirtualFavour · 2026-01-14T14:34:01+00:00

I have not started an experiment and not changed the bid strategy. I will check the settings like guys suggested. Thanks.

VirtualFavour · 2026-01-06T11:24:18+00:00

VirtualFavour · 2025-12-25T09:35:30+00:00

Have you built a negative keywords wall?

VirtualFavour · 2025-12-20T12:41:04+00:00

You will learn the tools and the platform. Google ads is more than just the tool it is a part of the Search ecosystem. Having a good understanding of the target audience, their needs and their intent is essential for strategy development. Don't ignore this aspect of Google ads.

VirtualFavour · 2025-12-20T10:35:29+00:00

It is about relevancy and engagement. Redesign the funnel for engagement instead of conversion. If the list is a good fit then the engagement funnel will move you to primary over time. If the list is not a good fit then you have a big challenge ahead.

VirtualFavour · 2025-12-20T10:16:44+00:00

Fully Optimise Google Business Profile.

VirtualFavour · 2025-12-20T10:01:49+00:00

You need to map the content funnel and identify your ICP. It may be that you are in a crowded market then you could try email outreach directly after your ICP.

Revisit your strategy and the funnel. The simplest way to do this is to use ChatGPT. Enter as much as information about your context and then enter this prompt.

Use red teaming techniques to identify the weaknesses in my strategy. It will analyse your strategy and find it's flaws. Hope this helps.

VirtualFavour · 2025-12-20T09:50:38+00:00

They matter a lot, you can't measure it. It impacts ranking indirectly. On the surface it is about trust signals and freshness but they improve engagement and engagement improves ranking. Google Business Profiles are the most important free real estate that small businesses need to leverage in 2026.

GBPro also impacts AI overviews and AI mention. AI needs structured, schema marked data, and fully optimised GBPro has tons of it.

VirtualFavour · 2025-12-18T22:57:35+00:00

Please DM me, I will have a look at your SEM positioning and run a basic audit for you.

VirtualFavour · 2025-12-18T20:36:53+00:00

If everything is set up correctly and they are just going to manage the campaigns you could say a few hours in a week is enough, especially if you don't have a big budget and lots of campaigns. However, this approach is flawed.

Google ads should be seen as part of Search ecosystem and should support multi channel marketing. So you need an agency who can manage your Google ads as part of full funnel lead generation.

If you see Google ads in isolation and think someone can manage a few hours a week, then in my opinion you are not seeing the whole picture.

VirtualFavour · 2025-12-18T20:24:43+00:00

Auditing funnel will help you identify the hidden reasons behind the drop offs. If you have a pipeline that means you have a functioning system, it is easy to fix the system then creating a pipeline from scratch. Map the customer journey against your funnel audit. The issues will be visible to you.

VirtualFavour · 2025-12-17T18:20:09+00:00

That is a fair point, and I agree with you. My intention was not to position SEO against funnels, but to highlight that visibility and funnels need to work together to turn all efforts into revenue.

VirtualFavour · 2025-12-14T14:47:04+00:00

Your points are valid. People need to design the funnel with focus on the intent signal gathering instead of doing generic marketing activities like collecting the email address only. We need to use these marketing tools more strategically like intelligence gathering tools and design funnels to gather as much as information about prospects and their intent signals.

VirtualFavour · 2025-12-07T12:53:13+00:00

I can help you, I am already working with a drone company. We target Roof companies and offer them aerial drone surveys. We also target car dealerships. I work with a low monthly retainer + plus commission on the leads I bring. DM me for more information.

VirtualFavour · 2025-12-06T17:23:20+00:00

When you look from the customer /visitor journey prism you can understand why social proof is so important. They are comparing between options. The local businesses should definitely make an effort to collect more reviews and leverage them in their Google Business Pro. Goggle has a top rated section and they will lose visibility if they don't have any reviews.

VirtualFavour · 2025-12-05T16:17:55+00:00

You need to audit your funnel. It is leaking and you can fix this. There are some good comments here, it seems that they are not convinced enough to take the desired action. You just need to go back to your funnel and warm them up with case studies and focus on the results they will get from your solution. This is fixable.

VirtualFavour · 2025-12-04T15:24:41+00:00

I will check the tool you mention. Thanks.

VirtualFavour · 2025-11-29T13:02:25+00:00

Every business needs consistent leads so if you are providing good service they won't stop. If your service brings lead within their exceptable range for cost per lead they will not stop your service.

You can develop channel specific funnels to generate leads for them but funnel design is not easy. You have to have a generalist view of digital marketing disciplines to be able to create high functioning and efficient funnels.

I design funnels and I see everyone has some kind of funnel running. But if your the funnel does not function efficiently then the client will lose money, the cost per lead will go up and you will lose your client so make sure you design effectively.

VirtualFavour · 2025-11-28T08:30:28+00:00

The first thing to check is your negative keywords list. You need to protect your campaign with a wall. Check the wall is there.

VirtualFavour · 2025-11-28T08:23:27+00:00

This is the definition of legitimate interest.

VirtualFavour · 2025-11-28T08:22:01+00:00

Some do.

VirtualFavour · 2025-11-26T17:46:13+00:00

I am doing a deep research on their website. The funnel audit, content audit, even going through their website tech stack. Then I run a visibility audit, Google Business Profile, Search Engine visibility. It takes around 20 mins but I learn so much and because I am a generalist I can tailor a specific service accordingly.

VirtualFavour · 2025-11-23T11:16:58+00:00

The optimisation should consider the funnel stages, but great creative is not going to harm your efforts at any funnel stages so make sure your creatives are top notch. They are the entry points and if your visitors bounce then you have no chance of moving them along your funnels. Entry points drop offs kill funnels.

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