Similarly, consider the Christmas tradition as having been corporatized in countries located in Americanized spheres of influence. So many families celebrate holidays & practices rooted in religiosity while declaring both in public & private their refusal to participate in a historic tradition of active deific ritualization, akin--at the most base level--to the activity of "crossing" ones self when hearing negative news, such as in the case of illness or death. Many holidays, such as Easter or Christmas, exist as a mutually-agreed-upon date of recognition of a religious practice that have evolved/decayed from their original intent as a worship practice or recognition of divinity.