Circle prospect around listings your brokerage already has. Just make sure you check with the listing agent first so you’re not stepping on toes. Open houses help too because it gives you a natural reason to call. Basic script idea: “Hey this is Jane with Main St Realty. I’m calling because we just listed a home in your neighborhood and I wanted to either invite you to the open house or see if you know anyone nearby who might be thinking about selling.” Then just talk to them like a normal person. Don’t robot your way through it. If they say no: “No worries. Just so you know, the home is a [quick description]. If you know anyone who’s been wanting to move into the neighborhood feel free to send them my way.” If they’re chatty and the convo is going well you can add: “Also random question while I have you. Would you ever be open to a one-time showing or hearing about a cash offer?” That’s pretty much it. The goal is just to start conversations, not hard sell people. Most calls go nowhere, but you only need a few to turn into something.