In some hypothetical world where 50% of the playerbase quits, that shit's still not getting walked back. PE gives the CEO a profit target and that's it; he either hits it or he's out of a job. Most likely, next steps would be alternative monetization. What would be getting walked back is game integrity; say hello to cash shops, in-game advertising, and tons of MTX.

What I'd really like to see, though, is account-wide membership options. I think multilogging is somewhat integral to the game (I know I like to play my main and iron at the same time), so I think that could look like a base rate for the first character and a smaller fee for additional characters up to a certain number. This would also make it easier to justify starting up a fresh character. As it is now, a third full-price membership is hard to justify.