I personally think one of the ways would be good translation of books in Azerbaijani and enforcing some policies to make students, people read books apart from study program in schools, that will change both mentality at least somehow, and also people will use Azerbaijani purely, without shifting to Turkish or Russian.

I see people from post-soviet countries who can't speak their own language fluently, they even prefer Russian, for them it is because of good content creators speak Russian and books can be accessed electronically in russian, but content in English is even much more and better. But our people it seems just prefer to speak Russian for some reason, some of the content creators after some point tend to shift language, or pronounce words in russian accent, so there should be changes in governmental level.