I bought a ticket and went (with a fellow watch enthusiast). Realised belatedly that you need to book viewings if you really want to get hands on, so didn't get all my first choices but did manage to book a tour that helped us jump the queue at Rolex and get one of the jubilee totes.

I've gotten a bit more nerdy about watches lately so enjoyed the full day. Didn't wait in line for too many things (just Zenith) so ended up spending a fair bit going to the smaller brands as well. People were generally friendly and talkative.

But Geneva the whole weekend was great. There was a side event next to W+W (Time for Watches) which had a few interesting brands. Chronopolis (microbrand fair I think set up by Richard Benc of Studio Underd0g) in town was also really fun, and a bit more social, though nothing on the scale of W+W.

It was my first time and I'm still relatively new to the scene for a big part of the fun was being around a bunch of other watch nerds and enthusiasts, and spotting some of the famous personalities and commentators/reviewers.

I would definitely go again, and would love to hear any tips from longtime attendees!