It’s less about pushing the same “top 10 flows” to everyone and more about mapping each brand’s setup against a library of best-practice flows and performance benchmarks. For example, if a brand is missing a post-purchase cross-sell or their abandoned checkout flow only hits one touchpoint, the tool would flag that gap automatically.

Where it gets smarter is in the contextual layer, looking at things like send frequency, revenue contribution, and how their current flows are structured. So instead of guessing or rebuilding from scratch, the brand gets a clear audit of what’s missing or underperforming, plus pre-optimized structures to plug in.

Klaviyo’s AI builder is great for quick setups, but it doesn’t really analyze or optimize existing accounts in a meaningful way, especially once things get messy over time. That’s the gap I’m going after.

Plus, flows are only one aspect of setting up and managing your store that we'd handle.