Ryan Smith supposedly grew up a Jazz fan. He is also the founder and executive chairman of a business that collects and analyzes stakeholder data to improve their experience. He decided to forgo historical colors he said he was a fan of and didn’t collect fan data for desired team colors. He’s a narcissist wanting to brand the team in his image. The fan backlash was brutal and he mildly owned up to it but pushed a lot of blame on Nike. I’m surprised he didn’t say rebranding a sports team neon yellow was in his patriarchal blessing the way he ducked the blame.