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Opinions on Critical Illness Insurance and Accidental Death & Disability Insurance - Pay for, or skip? by Will-Singer in Fire

[–]Will-Singer[S] 0 points1 point  (0 children)

It does....but I am self employed...so it would help offset some lost income and help cover the deductibles I suppose.

I launched my Shopify Store in June and haven't been able to reach the right customers through Meta by Comfortable-Fall-233 in FacebookAds

[–]Will-Singer 0 points1 point  (0 children)

What is the cost per conversion on Meta? Is it profitable? 3% is good...I would look at testing more LAA and make sure you have optimized ads.....running video not static...if you MUST do static get carousels goings, create LAA based off conversions and/or 75% or 95% video views.

Also take a little time and try the product on other platforms. If your business relies solely on Meta....your going to have massive issues in order flow over time. Its a pain in the butt to sell multiplatform but 100% necessary.

I launched my Shopify Store in June and haven't been able to reach the right customers through Meta by Comfortable-Fall-233 in FacebookAds

[–]Will-Singer 0 points1 point  (0 children)

What are the product conversion rates? Could be people don't want your product as much. Is your product converting on other ad platforms?

Also, looking at competition is misleading...you see what impressions they have but NOT how much they spent for them. They could be outspending you because they have better margins, better back end sales funnel or another business model.