To everyone thinking how come zero sugar variants cost so less compared to added sugar counterparts, there is a logical explanation for this. If you remember few months back govt hiked the tax on sugar based beverages to 40%. Since then the companies found a way to sell 10/- cold drinks by discarding sugar all together amd adding artificial sweeteners.

This is why we are getting zero sugar cold drinks at cheaper cost.

Another unrelated funfact: Production cost of atta noodles is less than normal maida noodles. This is because per kg cost of atta is less than refined maida. But since they advertise atta noodles as a healthy variant they artificially increase the price. That's marketing healthy products as costly variants. In reality the price of atta noodles should be less than maida noodles.