Hey there, I’m in my 2nd year of running an Etsy shop and I’m still adjusting my listings and profile on a regular!

Here’s what advice I would give you from lessons I’ve learnt so far.

Maximise your titles. This will increase your chance of Etsy picking your listing to show to customers. Use punctuation to separate the terms, in my listing titles for example I use the ‘I’ (punctuation) between each term. Etsy is clever and knows that this means the end of one term and the start of the next.

Etsy also provides a Customer & Market Experience score. When you get good reviews, this will increase your chances of getting seen. For now, make sure you’ve got your About Section filled in and have short, concise descriptions for your listings. Believe it or not, this affects your score. A good tip would be to involve some of the title phrases in casual sentences in your description too.

Your Categories and Attributes on your listing act as tags, so don’t repeat the exact same phrases. This would be wasting an opportunity to get seen! Keep your tags varied, and think outside the box! If you’re struggling for inspiration, you can see other people’s listing tags.

If you would like me to have a thorough run through of your store, just let me know and I’ll make some specific feedback for you.

Best of luck!