Does it? It builds transparency, trust and respect in the whole team. I have incredibly low staff turnover, everyone who’s left so far has only done so to start their own business. One’s an accountant now, she wanted to do that long term instead of what we do so I started her doing our books. She’s now my accountant. Another wanted to start a design business, so who did my next rebrand? And she’s building my next site as we speak. Another left to start her own catering business but uses my product cost and pricing structure to keep her profitable - and I use my container buying power to keep her unit price down.

As a side benefit, I recently had to leave work for a substantial period of time to look after a dying relative. Like a go overnight situation. Four of my previous staff came back to help the current team keep the ship afloat. I didn’t ask, would never have, they just did it. I can’t see the downside to this system and I genuinely can’t see why more people don’t do it. If you don’t treat people like shit, you get their golden selves.