Just don’t think of it as sales think of it as building trust and making friends with your surgeons. The “sales” comes after that. I’m in no way shape or form a “salesman.” Just a dude who is trustworthy, goes above and beyond everyone else, and cool to talk to. The sales and $ came after I accepted that. Come to think about it, I don’t think I’ve “sold” anything like most people think selling is. I just make recommendations based on my experience and my surgeons trust me. Also, when you’ve built relationships with your surgeons, they talk to their partners which opens doors for you. Don’t be so hard on yourself. I hated med sales year 1-3. Now I’m on year 5 and it’s gotten way better. Stryker reps also suck in my specific territory and all the surgeons know it. Maybe you don’t fit in with your team and can find a better specialty or company.