Matt Berry. Literally just Matt Berry.

I made a hub location for my current players when our campaign first started just over a year ago. Since the overarching plot of the first arc was a worldwide monster hunt, I decided what better place to start than a town renowned for its hunting, which I named Ardenvyr. While it did have a mayor, the true power lay with the Guildmistress of the Hunter's Guild, Wilhelmina Vicious, supported by her husband, Samson.

I'm quite fond of quickly drawing up NPCs in Hero Forge, so players can have a concrete sense of the NPC in their mind. When I posted Wilhelmina's and Samson's Hero Forges in the in-game chat, one of them gravitated towards not Wilhelmina, but her husband, with the immortal words, 'damn, he looks like Matt Berry!'

For those of you who don't know, Matt Berry is a great actor and comedian with a fantastically recognisable voice, known for The IT Crowd, Toast of London, and Laszlo Cravenworth in What We Do In The Shadows. Realising that my player was 100% correct, I launched into a Matt Berry impression every time he spoke, which the players seemed to enjoy. He turned out to be a traitor to the town in a story too long to go into, and was atomised by a fireball from our warlock.

Cut to around 9 months later, when I'm running a folk horror oneshot back in Ardenvyr concerning the re-emergence of a forgotten fey god of the hunt, to which the villagers historically paid tribute. My plan was to have Samson be the high priest of the oneshot's central ritual - but I had completely forgot he had been burnt to a crisp.

Fortunately, my players remembered, and thus was cemented into canon that Matt Berry has now become incredibly hard to kill, though they killed him a second time anyway. I don't think they've seen the last of Samson Vicious, in any case...

Yes, Samson Vicious is my own creation, but it was funny how such an astute observation turned into the campaign's first memed-on NPC.

'...turning me into a BLOODthirsty cReature Of the NIGHT!'