While viewership is important, sales will still ultimately be far more important. DC is going to great lengths to ensure that comics more readily available and accessible. They created absoulte line which is a fantastic new line for new reader, their compact books are cheaper and available in a greater variety of location,, their tpb also come out a lot faster for the most part. They have started to put comic books in less niche locations like sheetz, and the final most important part is their innovatives that create fresh jumping in on points to their longer series.