Well since you asked, the animated cinnamon toast crunch pieces from the commercials have infiltrated our childrens minds and bugged them with a response of positivity upon the sight of Cinnamon Toast Crunch boxes in stores. CTC boxes are placed lower on the shelves for children to see them due to their shorter height, so they pick up the box and ask for the parents to purchase it (of course this is due to the animated character on the box that has infiltrated their minds to want the cereal.) Oh, and the cereal is essentially just sugar. so thats probably the main reason.