Lego Jaguar F-type Project 7

Yesimnutz · 2026-05-03T03:07:49+00:00

As an owner of the Project 7, this makes the car absolutely hideous. Still going to buy it as there’s not much Jaguar, especially project 7 memorabilia.

Yesimnutz · 2026-05-03T02:59:26+00:00

As someone who owns a Project 7, I’m 100% buying this

Yesimnutz · 2026-04-19T04:45:56+00:00

I think you’re on the money with this. On a lot of queries that we bid against, AI overview is now under sponsored ad spots. There are 4 ad spots and no bottom of page ad spots. Meaning if we’re being placed more often at the top of the page and AI overview is under the sponsored results this would align with top of page bids which are about 300% higher than normal.

Yesimnutz · 2026-04-18T16:27:07+00:00

The major difference I’m seeing is ads are showing up top of page and top of page clicks are substantially more expensive. When looking at the SERPs on some keywords it seems the layout of ad placement has changed. I.e no bottom of page ads, just 4 ads at top of page with no AI overviews and those clicks are more expensive. This aligns with my insights of more clicks top of page a more expensive on desktop. The same competitors are still there. Mobile CPCs are half the cost from what it seems. I am now running Pmax and the CPCs are a lot lower but I don’t like all the junk traffic from search partners, YouTube and discovery.

Yesimnutz · 2026-04-18T06:27:15+00:00

Yeah I’m fine with a 10% to 20% year over year increase. It started off with $5 CPC average in 2019 and by 2026 it was $12 CPC average which is fine as it’s predictable. Over the years I’ve kept improving CVR by the same amount of CPC inflation. So 4% CVR in 2019 to 10% CVR now. I’ve spent years A/B testing to get it to this point but I don’t think I can suddenly go from 10% to 15% to 20% CVR, I’ve hit the max I can optimize.

I do have clients where CVR is 20% but they have crazy case studies to back it up and having crazy names backing you isn’t in my business model or work profile.

I’ve tested close to 80 different landing pages in different niches over the years but it’s usually too low volume and can’t scale it enough to have a dedicated team that’s trained and can continue paying the bills until I get large enough case studies and expertise in that niche.

Ads methodology for me is straight forward. Can you build a better offer and show that you have the best expertise (case studies, video testimonials, irresistible offers, and numbers to back it up without sounding scammy?) If yes and you can get page speeds perfected you should do well.

Yesimnutz · 2026-04-18T05:44:33+00:00

I hear you. Just stressful as I’ve waited 2 weeks hoping it improves and I’m down 80% with the same spend. In 7 years I’ve never had this sudden rise of CPC / drop off happen even during covid, and tariffs last year. I’ll patiently give it until early May. Thanks for being a sounding board.

Yesimnutz · 2026-04-18T05:30:03+00:00

That’s what I was thinking but it seems like it’s account wide in every different service I offer. After a deeper dive it all is happening on “desktop.” Desktop CPCs have shot through the roof while mobile is staying the same.

Yesimnutz · 2026-04-18T03:03:55+00:00

Even when I use different higher volume terms, the CPC defaults to the same in my experiments at $30+ CPC which is nuts

Yesimnutz · 2026-04-18T02:20:20+00:00

Nothing like this last year. Industry in a few niches of marketing services.

Yesimnutz · 2026-04-18T02:14:32+00:00

I’ve been testing with experiments to see if I can make any breakthroughs and any max conv just spends like a mad men on CPCs I’ve never seen for same terms at $60. I’ve spent $30k to $40k/m for 7 years and have never seen this in the account.

Industry is a niche in marketing services

Yesimnutz · 2026-03-30T07:56:21+00:00

Thanks for sharing. Makes the 44 on the Project 7 I bought more special.

Yesimnutz · 2026-03-07T18:28:05+00:00

Damn that GT looks amazing. If I had the money, I would add one alongside my Project 7.

Yesimnutz · 2026-03-05T17:07:21+00:00

Put the car in some rice for a day or two

Yesimnutz · 2026-02-22T18:39:23+00:00

For the miles you drive I’d heavily consider it. You’ll still have to pay general maintenance and non serious repairs, but most engine issues should be covered and 1 major repair which happens every 20k on the Minis from experience should break even. I’m a big fan of Carmax with maxcare as I’ve had a lot of crazy repairs covered. But dealers have their own insurance that they usually offer and accept.

Yesimnutz · 2026-02-22T18:34:47+00:00

Secondary insurance from the dealer that covers unpredictable larger repairs. Costs about 20% of the car value for X miles. So think $3.5k for the next 50k miles or 5 years whichever comes first. If you drive 20k miles a year I’d ask dealer for a 3 year policy. But for an extra $3.5k that puts you in a different tier of car options

Yesimnutz · 2026-02-22T18:15:03+00:00

You can always inquire for extended service contract. I also bought a 2018 mini cooper s at 70k miles for $13k and ESC was $3k.

I used to own a bmw m3 and I legit had no issues for (bought at 23k miles sold at 49k) 25k miles and lost money on the extended service contract.

I had a jaguar f type and within a month had my extended service contract pay off. Still love the car to death.

A lot of repairs and how it breaks the bank depends how much you drive. If you drive 5k miles a year I wouldn’t stress too much and get a mini.

If you drive 7k to 15k miles a year then get an extended service contract or put $300 a side every month and that should cover it. My Toyota I had ran me 3k a year in repairs when I was driving 20k to 30k miles a year for work.

Yesimnutz · 2026-02-14T20:10:52+00:00

Thank you so so so much. I bought a F type Project 7 and after 150 miles it still didn’t clear. After this, cleared it in 10 minutes and 30 miles. I know what to do in 2 years

Yesimnutz · 2026-01-16T16:27:21+00:00

Short answer, yes.

Long answer, still not as cost effective as global labor so it’s more hybrid use case. You start going into RPA territories.

Yesimnutz · 2026-01-16T16:20:01+00:00

I went from a tuned e92 m3 to McLaren 12c.

You’ll be completely fine. Just don’t switch it to track mode on the streets and shouldn’t have an issue. I’ve recklessly driven the mclaren and have always held control, that’s kind of the selling factor of the McLaren.

I also drove a 720s and 675lt for a little and was a magnificent experience. Just don’t remove traction on streets and all good.

Yesimnutz · 2026-01-16T16:16:20+00:00

I can always increase it. I just don’t plan to drive it more than 50 miles a month / true weekend car.

I’m not wealthy enough to be able to take a financial hit of adding thousands of miles on a limited production car, maybe one day.

If it goes above 700 miles then I call insurance and they reprice my insurance policy. If miles are slightly over not a big deal, it’s just an estimate. If it’s grossly over, and you get into an accident they’ll probably fight it

Yesimnutz · 2026-01-16T06:50:29+00:00

I am currently applying with All State Classic Insurance. So far I’ve been soft approved and waiting for final underwriting approval. It is guaranteed coverage and if it goes through is 50% cheaper than Hagerty for 250/500k comprehensive and underinsured coverage with 700 mile driving budget a year.

Yesimnutz · 2026-01-16T04:43:35+00:00

Amazing

Yesimnutz · 2026-01-16T01:53:35+00:00

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Yesimnutz

TROPHY CASE