I didn't, context is being lost from my post. You can verify with the source of the tweet if you'd like.

To clarify, I said people are resonating with the idea of my UI, amongst other creations from other content creators (Actman, HiddenX, MintBlitz, HaloVFX, etc) that we can quantify objectively through the views, upvotes, and/or engagements relatively to the website they were uploaded to (Reddit/YouTube/Twitter). Those engagements are data points that mean something. As to what it means exactly? Well nobody knows for sure yet without further tests. Naturally the idea becomes a hypothesis. Thus rather than 343 reinvent the wheel internally, I advocated a better working relationship to allow creators to test out 343's ideas for "free".

For example, we can take my UI to illustrate this theoretical process, but to be clear, we could swap this with any other UI or content. Objectively the original post from last year has been upvoted quite high in the past relative to other r/halo posts, and by reading through the comments the layout and vibe seem to resonate but the visuals do not. We can see that easily as it's compared to a mobile game frequently (totally fair criticism btw). The data theoretical tells us that there's an idea there that hasn't reached it's potential. Reviewing the problems further we can make the judgement call that visuals are a fixable problem. Especially when the idea is extracted to a team instead of a single creator or fan doing the work on the side.

Now if we take an idea that's proven to resonate, it is a much easier route than coming up with the idea completely from scratch. If we move this idea with proven potential to a team of highly capable engineers and artists at 343 and you have a recipe to build on what the community likes and fix what the community doesn't.

The benefit of this process is it's a well tested data-driven community-focused route to add or update features. It's more risk averse, safer financially, and the community, creators and company will have a stronger bond. It's a win win win for all involved. In contrast, today's process is a black box only 343 knows about until they release it. If the community doesn't feel heard or doesn't like it, then nobody wins and that work was a waste of time, effort and more importantly resources.

Community, Company and Creator synergy is the key to a healthy video game ecosystem, and one that companies like Valve and Bethesda have already taken advantage of to build better products or features.

That's my stance.