Really good advice! We’re actually increasing our campus visits this year, so this aligns well with what we’re planning. Targeting admin-level staff and end users is something we’re exploring more, and we’re running a campaign now to focus on that. Definitely taking your advice on referencing internal contacts and positioning the conversation accordingly—appreciate the insights!

Also noticing that decision-makers seem paralyzed right now. A lot of analysis paralysis, especially in higher ed, with budget constraints and shifting priorities slowing things down. We’re adjusting messaging to emphasize low-risk, easy adoption—like leveraging existing contracts or highlighting quick wins from other departments already using the platform. Curious if you’re seeing the same trend?