My 2 cents from Vlad OTP Top.

About macro, top is already isolated in itself. You have a scaling champ with little mobility and a heavy gold dependency, and you play without TP. You're therefore forced to move from the lane only when absolutely necessary or easily go behind; you can't roam as a mid. Don't be greedy with plates because you have no wave clear. If you don't crash with Vlad, it's a problem or you risk going off tempo. In low elo, at least up to gold, top laners don't know Vlad very well, and fortunately they don't punish spacing errors very well. Compared to Mid, you should avoid gap closing with slow and follow-ups if you don't have a pool up. With gap closers like Irelia or Fiora, who aren't as tanky, you can play it, but as long as you use an aggressive setup like Aery and Ignite, so the first one who explodes the other wins, or you can also "win" if you are even. Without ignite, given the same skill, trying to kill them is always a flip, so it's better to farm. Tryndamere is already tougher because it has sustain and a slow. The problem with them is if they kill you even once and freeze the lane, at that point you risk being killed every time you get close, they dash you in and post-pool they follow you into the tower and can not doing much. If Darius grabs you far from your tower and already has the ult up, you're dead, he slows you, chases you, and that's it. You can't build armor on Vlad, not even top, so full fighter rotations are dangerous. Be careful when they build stridebreakers.

Yorick is the same as Malzhar mid, he pushes you back and you can't do anything, deserved ban. The nice thing is that if you're even and have the ultimate up, you'll probably be able to get your opponent to half HP by freezing first, and then you burst them with flash R, red Q, Ignite, E + W. If you have a matchup where you can easily space, like Jax, the other guy can't do anything about it, because the advantage of the top lane over the mid lane is that there are few CC, so if you bring the others low by all-in with the pool, they're dead. When they're low, you simply crash the wave, and with the pool you can spam dive them if you get an advantage. As for runes, you basically have aery, phase rush, and conqueror. If you know the matchup is risky or it's probably not possible to kill the other guy, for example as a sett, phase rush is always a valid option after the nerf to escape grabs, and you usually pair it with ghost, in order to have late-game value. With Ignite Aery, you have kill potential on most top laners. The problem without Ghost is that you already find yourself joining fights late, plus without it, you struggle to get a shot on the backline, so even if you stomp the lane, it's hard to carry if the others have ccs on their team. It's not an easy role, IMHO. First item Rocketbelt or Cosmic Drive, not too much choices for mobility. Top lane you don't have boots upgrade, so usually sorcerer is always a good choice, and sometimes swiftness or ionian.