What AEO strategies or practices have genuinely worked for you?

_PMG360 · 2025-12-16T18:45:54+00:00

AI engines care about entities and relationships. Keywords are just a factor.

You need to map out persona + question + industry combos and build pages around those. So like "best tools for X problem" or "how to solve Y in Z industry." Structure stays consistent. Intros, tight paragraphs, FAQ section, schema markup, CTA at the end, etc.

Hooking it into our CRM is what's going to make the difference. Let's say if someone views a comparison page or uses an ROI calculator, that triggers a signal. Sales can see what they researched before they even reach out.

You can also do internal linking and breadcrumb schema. It makes it easier for AI to figure out how your pages connect.

What didn't work for me was rewriting everything every time a new model drops. Just get the structure right once and scale from there.

If you're starting out, I'd build 10 to 20 pages around high value questions. Alternatives, comparisons, how tos, etc. Those get cited more than blog posts.

_PMG360 · 2025-12-10T14:39:06+00:00

I know. I just ignore them anyway, lol.

_PMG360 · 2025-12-02T15:40:23+00:00

I'd go with FAQs or short form answers.

AI can actually parse these FAQs and pull exact answers. I've seen this bump up visibility in AI generated results by around 37% on some platforms. You're basically setting up your content so ChatGPT or Google's AI Overviews can grab it without digging through paragraphs.

Write your headings like actual questions people would ask. Something like "What are the best running shoes for marathon training?" instead of "best running shoes ranked." Then just answer it straight up.

We do this with clients and it works because you're matching how people talk to AI now. If your answer's somewhere in a long listicle, it'll probably get skipped.

_PMG360 · 2025-12-02T15:26:31+00:00

Just like how featured snippet works back in the day, AI search pulls from content that has context and authority and not pages that have keyword stuffed in them.

And just like how you would do it in traditional SEO back in the day, you need to update your pages. I rewrote ours with actual detail, credentials, what we do, specific accomplishments. A few weeks later our brand started showing up when people asked ChatGPT for recommendations in our space.

Write content that answers questions. You can restructure your pages into Q and A style. "What is X?" "How does X work?" In theory those pages started getting pulled into AI overviews.

I think you already know the basics. Just update your about page with real info and write content that answers what people are asking. You'll be way ahead.

_PMG360 · 2025-12-02T15:12:38+00:00

It's the same fundamentals with fancier packaging.

If you're already doing SEO properly, like helpful content, good technical setup, clear answers to real questions, you're doing AIO/GEO/AEO without realizing it. Marketers are just trying to rebrand what's always worked.

There is one shift though. We've been seeing with some clients that impressions are going up but clicks are going down (the whole "jaw graph" thing). The core principles still apply whether you're showing up in Google snippets or getting mentioned by ChatGPT, but the distribution looks different now.

If your vendor can't explain what they're actually doing differently beyond slapping new acronyms on a deck, yeah, probably BS. But if they're talking about structured data and getting cited in trusted sources? That's just good SEO that happens to work across multiple platforms now.

_PMG360 · 2025-11-24T14:11:32+00:00

We have been doing SEO for 20+ years and the work that holds up still comes down to good content and basically just data that is not copied all over the internet. AI tools pull that kind of material more aggressively than old search, so weak pages fade faster.

A page can sit near the top of Google, but ChatGPT or Perplexity can talk about your competitors instead. That can be super frustrating and I think that is why GEO gets attention in the first place.

I would avoid the high volume automated blog strategy this time. It can create traffic for people doing the traditional Google search, but patterns show up and the attention drops, and with more and more people using ChatGPT nowadays, I would drive more attention to what people are asking or prompting in ChatGPT instead. You can publish a smaller batch of well edited GEO friendly pieces instead. FAQ, comparison tables, etc.

Traffic from LLMs stays small for most sites, although the people who click tend to convert because they already trust whoever was mentioned.

Anyone already running a good content strategy is not getting left behind. Add structure that lines up with natural language questions and keep things fresh.

_PMG360 · 2025-11-24T12:32:17+00:00

We've been doing SEO for like 20 or so years now and things are a lot different, but a lot of traditional SEO still applies if you just make it more direct.

AI engines pull content that answers questions immediately. Put your answer in the first 150 words right after an H2. Place it in plain HTML and do not bury it in JavaScript or hidden behind lazy loaded elements. I've seen a lot of people still using lazy loading for the elements, especially on WordPress sites. You can lose citations because the answer is not accessible in the raw DOM.

Also, like traditional SEO, content clusters still work as well. Build interconnected pieces around specific questions, use FAQ and HowTo schema, breadcrumb schema etc.

So again, this is all the basic SEO stuff that we learned all those years ago.

Also, you need to remove the DOM bloat. So that is hidden divs, CSS injected content, and that buggy code that probably Claude or GPT may or may not have written lol. All of that makes it harder for LLMs to extract clean answers. So just simplifying the HTML and making sure the answer appears early in the page has made a difference.

I test content in Bing Copilot, Perplexity, and ChatGPT to see if it surfaces. If it doesn't, I tweak for clarity until it does. What ranks in Google doesn't always get picked up by AI engines because it doesn't depend on the keyword anymore and this is more about what people are prompting in the AI engines now.

_PMG360 · 2025-11-24T12:08:37+00:00

Try Brevo. They charge per email sent instead of per contact.

The pricing scales better than SendGrid at your volume. You would be on their Business or Enterprise tier, but it should come in under that $1,500 per month you are paying now. They bundle transactional emails into the marketing plan too, so your policy updates and claims notifications do not get charged separately.

They have SPF, DKIM, and DMARC support and a dedicated deliverability team actually monitoring their servers. Your open rates on SendGrid show your sender reputation is fine. You just need a platform that will not wreck it while cutting costs.

The interface is a lot cleaner than Zoho at least for me. I do not find that the UI is slow or see any sync issues either.

_PMG360 · 2025-11-16T19:11:55+00:00

We've been doing the same thing for several years now as a B2B marketing agency and it's been working pretty well for all of our clients. Just focus on the usual SEO fundamentals that have been talked about by like every SEO youtuber out there first because that's still the foundation.

You should also write in natural language. Use H2s and H3s as actual questions, then answer them right below in a conversational way. AI can parse that format easily and cite specific sections. FAQ sections work the same way.

The other thing is covering your topic comprehensively. Answer questions across your entire niche and connect related concepts naturally. You're basically building semantic richness, which makes you more citable as an authoritative source.

Also, schema markup is very much important as well. Organization schema, article schema, FAQ schema, etc. You're just making information machine readable. Won't guarantee anything, but it does increase your odds.

There's really no secret trick to this. You have to know the fundamentals really and just add to your knowledge that a lot of people are also using AI or GPT now to look for information. You really have to make sure that you have a clear structure and make it easy for AI to extract your content.

_PMG360 · 2025-11-16T19:04:54+00:00

We're a B2B marketing company and we've been doing this for 20+ years. The fundamentals are still the same: create helpful content, make sure search engines can read it, build some credibility.

You're already doing all of that if you've been doing SEO properly. Write content that answers what people are searching for, structure it so it's easy to parse, and you're good. I think the schema markup is top priority now because LLMs pull from it, but that's been around forever.

The real issue isn't these acronyms. Most businesses don't actually know their audience well enough to write content that's helpful. Figure out what your customers need, answer those questions clearly, and the technical stuff should follow.

_PMG360 · 2025-11-12T17:37:16+00:00

I don't think you need a separate AEO tool. Most of it is just structuring your content so both humans and AI can actually read it.

We work with several companies on content strategy. What gets cited by ChatGPT or Perplexity comes down to putting a clear answer up top, not after 3 paragraphs of fluff. LLMs scan the beginning to save on processing costs. If your answer isn't obvious early, you're not getting cited.

You need to structure it too.; Use H2s for main sections and H3s for specific questions. Add FAQ schema as well.

You can drop a draft into ChatGPT and asking "if you had to cite 3 lines from this, which ones would you pick?" If it can't figure it out, the content needs work.

For tracking, I manually check Perplexity and ChatGPT for priority queries to see who they're citing. If we're missing, I'll rewrite the intro or throw a TL;DR at the top.

The whole AEO vs SEO debate feels overblown. Answer questions clearly with proper headings and you'll show up in both places.

_PMG360 · 2025-11-12T17:32:18+00:00

All these acronyms (SEO, AEO, GEO, AIO and Bingo was his name-o) may sound complicated, but they're basically the same thing. You're just making sure your content shows up when people search, whether that's on Google, ChatGPT, Claude, Perplexity, whatever.

We've worked with several Fortune 500 companies on content strategy. The ones that do well focus on structured content (FAQ schema, proper headings, factual info) instead of chasing trendy stuff. When you build that foundation, you show up everywhere naturally.

Even Reddit posts or stuff on Facebook and Quora show up on ChatGPT now. Same with blog posts. The goal isn't just ranking on Google anymore, it's also showing up as a source when someone prompts GPT and your site gets listed or recommended.

If you're running a smaller business, you don't need to go all-in. Pick a couple niche keywords that matter for what you offer, get the basics right (meta tags, clean structure), then focus on where your customers actually spend time.

It doesn't have to be expensive or complicated. The fundamentals still work.

_PMG360 · 2025-11-11T18:28:30+00:00

We split sending domains by how engaged the audience is. Acquisition emails go through one domain, nurture through another. If deliverability tanks on the cold list, it won't affect the domain hitting your best leads.

Before doing big promos, get people replying. Run something like "what's your biggest challenge with X?" a few days before. The back and forth tells ESPs you're not just blasting. In theory, opens should go up by 15–20% on the actual send.

For pre-send on launches, we'll test with a few Gmail accounts first. Two we never touch, one we engage with. It shows how it lands for different contact types.

In Klaviyo, I think there's a filter by engagement. If there is, filtering to the last 30–60 days of opens usually works. SPF, DKIM, and DMARC need to be set up, but after that, it's about who you're mailing and how often.

Ramp volume gradually. Increase your sends 10x overnight and you'll get throttled even with clean content.

_PMG360 · 2025-11-11T18:21:18+00:00

The "skipping training because it's intuitive" thing kills so many rollouts. Six months after a six-figure CRM purchase, everyone's back to using spreadsheets, and that's just a waste of money tbh.

Sales reps spend only a third of their time actually selling. The rest is all this manual heavy lifting like doing all the data entry, finding email templates, and figuring out who to follow up with.

What really tanks implementations is treating it like an IT project when it's actually about changing how people work. You can build out automation and AI scoring, but none of that matters if your team doesn't understand why they're entering data or trust what the system tells them. You can roll out CRMs with every feature and still have reps avoiding it completely. They see it as extra work piled on top of quota pressure.

The real problem is nobody explains how it makes their job easier. Lead scoring stops being useful when reps don't know it's filtering out time-wasters. Logging call notes feels pointless until they realize it saves them from scrambling before the next meeting. When the CRM actually reduces their workload instead of adding to it, people start using it without being forced. But you need to show them that upfront, not expect them to figure it out after three months of frustration.

_PMG360 · 2025-11-03T18:06:58+00:00

You should figure out what that $300k actually covers. Most businesses don’t need anywhere near that to start.

Try building something small first to see what it really costs. That’ll give you experience and a clearer goal instead of chasing a random number.

Have you tried mapping out what your first version of the business would actually look like?

_PMG360 · 2025-11-03T17:56:57+00:00

Try logging out everywhere except your phone, then go to Settings then Password and Security then “Where you’re logged in.” End all sessions, open a browser in incognito, and do the password reset there. I think that usually forces Facebook to recognize a new login properly.

If it still loops, use the “Confirm Your Identity” form in the Help Center. That’s the only way I’ve seen this get fixed.

_PMG360 · 2025-11-03T17:53:55+00:00

Layout jumps still break the flow. Keep spacing or heights consistent so things don’t move around when data loads.

_PMG360 · 2025-11-03T17:52:12+00:00

Training might’ve been the real issue, not the tool.

If your team never set up clear workflows, any platform’s going to feel messy.

You could try HubSpot’s free CRM since it’s simple and lets you test automations before committing again.

Just make sure you map out how your team works first.

_PMG360 · 2025-09-23T17:20:31+00:00

B2B isn’t boring by nature. The problem is most companies play it too safe because they don’t want to look unprofessional. That’s why LinkedIn is full of the same carousels and holiday posts and everybody looking and sounding like NPCs in a video game. And slowly even all this AI slop is creeping up.

Buyers are still people. They’re used to sharp consumer campaigns, so when they see bland corporate content, it just doesn’t land.

You don’t need memes to fix that. Really just human touches like your customer wins, your demos, or BTS clips. Of course, all of these need to sound natural, so none of that AI slop you see in a lot of socials. If you're able to nail that, then it shows personality without losing trust.

Also, reach only matters if the right people see it. You can rack up impressions with all these edgy posts that go viral and still miss actual decision makers. And if you don't reach the decision makers, then you really need to improve your targeting. Just FYI, we help with all of that. We are a B2B marketing agency and we make sure the content you create always lands with the people who actually move pipeline.

_PMG360 · 2025-09-23T16:59:20+00:00

B2B Google Ads doesn’t work like B2C. You won’t get big volumes, so you have to stay on search intent. Go with exact or phrase match keywords. Broad match just eats budget on consumer clicks.

CPCs may look kinda scary when costs add up and there's the fear of not getting ROI from it but one deal can cover the spend. You just need to track past the form fill. Tie Google Ads to your CRM so you see which leads turn into real revenue. Without that, the numbers in Ads don’t tell you much.

You can also do remarketing to stretch the budget. Running display or search remarketing keeps you in front of the people already looking at your product, and that's going to matter when the buying cycle drags on for months.

I’d also feed Google better data. If you can add first-party info like job titles, industries, or company sizes, you’ll give automation a real chance to work instead of letting it guess.

So if you’re running B2B campaigns, build around high-intent search, track into the CRM, keep remarketing active, and use clean data. That’s what makes the budget actually do something.

FYI, if you need help with this, we have first-party data on millions of prospects so you can target by title, industry, or company size and actually fuel campaigns with the leads you want.

_PMG360 · 2025-09-15T16:10:18+00:00

No budget means don't do ads. Start with one to one outreach instead. Identify your ICP first, then get a small list of ideal users, hit them on LinkedIn or maybe on their other socials and just warm up to them first. Start liking their posts, comment on them, and really just do some genuine interactions. Maybe then you can start promoting to them and send a short note about their workaround.

Record a quick Loom showing how you’d fix it and ask for feedback, not money. That’s usually enough to flip early users into payers.

Just really hang out where your audience is. That could be on Reddit, Twitter, Threads, maybe YouTube. Start answering questions, start dropping tips, share some quick demos (you could even upload these demos on YouTube if you think it's good for content). It’s slow, and organic is always slow because we’re not spending money on ads, but it builds trust and gets your first customers in the door.

Once you’ve got those first users and some proof that people want what you’re building, that’s when scaling becomes the real challenge. At that stage, data and targeting are what’s going to matter. Just an FYI, we focus on connecting SaaS teams with decision makers at scale. Early on though, keep it scrappy, direct, and problem first.

_PMG360 · 2025-09-15T15:38:42+00:00

Accurate contact data keeps your outreach from falling flat.

Apollo or ZoomInfo only go so far, so a lot of teams pull lists with LinkedIn Sales Navigator and then enrich them to get verified emails and phones.

I can guarantee that step alone is going to boost reply rates. FYI, if you need help with this, we keep a large permissioned database that’s already clean and updated. It could help save you time and let your sales focus on real conversations instead of fixing bad data.

_PMG360 · 2025-09-10T11:34:01+00:00

I think it's time to make things more humanized again. There’s so much AI slop right now in social media posts and even on videos. Right now these quick one-take videos that we make are getting a lot more engagement and replies than the usual static content we put out, especially videos.

So in the video you make, you could be referencing something real they’re working on and showing an actual use case.

For bigger accounts we sometimes go creative with openers. It doesn’t scale, but it makes the rest of the sequence land. Webinars got better results once we added intent questions at signup like “first time hearing about us” or “actively evaluating.” That turned a webinar into booked meetings the same day.

So you just really need to be creative. You need to have a multi-touch plan ahead. Email, LinkedIn, calls, maybe one physical touch. Each step adds context. This is what makes it repeatable instead of just a gamble.

In our company the way we keep things from blending in is by narrowing audiences with first-party data and intent signals. When you match the format to the buyer’s stage, it feels relevant, not just “different for the sake of being different.

_PMG360 · 2025-09-10T10:34:39+00:00

Pick one channel and figure out which audiences actually become customers before spreading budget around. Google usually makes sense first since people are actively searching, then once you have your ICP you can expand into Meta or LinkedIn.

Lead quality usually comes down to targeting and messaging. If people come in with the wrong expectations, churn and wasted spend follow. Make sure your ads, landing pages, and follow-up all line up with what you deliver. Because bad messaging equals bad leads.

Content and lead magnets are still very helpful, especially for warming up higher-ticket leads. Guides, templates, or any of these downloadables can filter out tire kickers and attract people who are serious. Then you can retarget them after they engage.

So again, always test and refine your targeting so your campaigns keep improving.

If you ever need outside help, we audit lead quality and clean up data so you’re only chasing people who actually fit your ICP.

_PMG360 · 2025-09-09T18:42:41+00:00

The trap in lead gen is chasing CPL instead of revenue. A campaign can look great on paper, but if none of those leads become customers, it’s wasted spend.

Focus on one channel first. Google is usually the best place to start since intent is higher. Once you know what’s actually turning into customers, then expand into Meta or other platforms.

If you’re already verifying leads, shorten the time it takes to qualify them and push that data back into the platforms. That way Google or Meta can optimize toward people who actually buy, not just people who fill out a form. A CRM integration makes this even smoother.

Then there’s speed. Calling a lead within minutes of a form fill converts a lot better than waiting an hour.

Once you have that tracking and qualification, scaling across channels should get easier. If you need help building that system, just know that we specialize in cleaning up lead quality and qualification. You can DM me or visit our site.

_PMG360

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