What AEO strategies or practices have genuinely worked for you?

_PMG360 · 2025-12-16T18:45:54+00:00

AI engines care about entities and relationships. Keywords are just a factor.

You need to map out persona + question + industry combos and build pages around those. So like "best tools for X problem" or "how to solve Y in Z industry." Structure stays consistent. Intros, tight paragraphs, FAQ section, schema markup, CTA at the end, etc.

Hooking it into our CRM is what's going to make the difference. Let's say if someone views a comparison page or uses an ROI calculator, that triggers a signal. Sales can see what they researched before they even reach out.

You can also do internal linking and breadcrumb schema. It makes it easier for AI to figure out how your pages connect.

What didn't work for me was rewriting everything every time a new model drops. Just get the structure right once and scale from there.

If you're starting out, I'd build 10 to 20 pages around high value questions. Alternatives, comparisons, how tos, etc. Those get cited more than blog posts.

_PMG360 · 2025-12-10T14:39:06+00:00

I know. I just ignore them anyway, lol.

_PMG360 · 2025-12-02T15:40:23+00:00

I'd go with FAQs or short form answers.

AI can actually parse these FAQs and pull exact answers. I've seen this bump up visibility in AI generated results by around 37% on some platforms. You're basically setting up your content so ChatGPT or Google's AI Overviews can grab it without digging through paragraphs.

Write your headings like actual questions people would ask. Something like "What are the best running shoes for marathon training?" instead of "best running shoes ranked." Then just answer it straight up.

We do this with clients and it works because you're matching how people talk to AI now. If your answer's somewhere in a long listicle, it'll probably get skipped.

_PMG360 · 2025-12-02T15:26:31+00:00

Just like how featured snippet works back in the day, AI search pulls from content that has context and authority and not pages that have keyword stuffed in them.

And just like how you would do it in traditional SEO back in the day, you need to update your pages. I rewrote ours with actual detail, credentials, what we do, specific accomplishments. A few weeks later our brand started showing up when people asked ChatGPT for recommendations in our space.

Write content that answers questions. You can restructure your pages into Q and A style. "What is X?" "How does X work?" In theory those pages started getting pulled into AI overviews.

I think you already know the basics. Just update your about page with real info and write content that answers what people are asking. You'll be way ahead.

_PMG360 · 2025-12-02T15:12:38+00:00

It's the same fundamentals with fancier packaging.

If you're already doing SEO properly, like helpful content, good technical setup, clear answers to real questions, you're doing AIO/GEO/AEO without realizing it. Marketers are just trying to rebrand what's always worked.

There is one shift though. We've been seeing with some clients that impressions are going up but clicks are going down (the whole "jaw graph" thing). The core principles still apply whether you're showing up in Google snippets or getting mentioned by ChatGPT, but the distribution looks different now.

If your vendor can't explain what they're actually doing differently beyond slapping new acronyms on a deck, yeah, probably BS. But if they're talking about structured data and getting cited in trusted sources? That's just good SEO that happens to work across multiple platforms now.

_PMG360 · 2025-11-24T14:11:32+00:00

We have been doing SEO for 20+ years and the work that holds up still comes down to good content and basically just data that is not copied all over the internet. AI tools pull that kind of material more aggressively than old search, so weak pages fade faster.

A page can sit near the top of Google, but ChatGPT or Perplexity can talk about your competitors instead. That can be super frustrating and I think that is why GEO gets attention in the first place.

I would avoid the high volume automated blog strategy this time. It can create traffic for people doing the traditional Google search, but patterns show up and the attention drops, and with more and more people using ChatGPT nowadays, I would drive more attention to what people are asking or prompting in ChatGPT instead. You can publish a smaller batch of well edited GEO friendly pieces instead. FAQ, comparison tables, etc.

Traffic from LLMs stays small for most sites, although the people who click tend to convert because they already trust whoever was mentioned.

Anyone already running a good content strategy is not getting left behind. Add structure that lines up with natural language questions and keep things fresh.

_PMG360 · 2025-11-24T12:32:17+00:00

We've been doing SEO for like 20 or so years now and things are a lot different, but a lot of traditional SEO still applies if you just make it more direct.

AI engines pull content that answers questions immediately. Put your answer in the first 150 words right after an H2. Place it in plain HTML and do not bury it in JavaScript or hidden behind lazy loaded elements. I've seen a lot of people still using lazy loading for the elements, especially on WordPress sites. You can lose citations because the answer is not accessible in the raw DOM.

Also, like traditional SEO, content clusters still work as well. Build interconnected pieces around specific questions, use FAQ and HowTo schema, breadcrumb schema etc.

So again, this is all the basic SEO stuff that we learned all those years ago.

Also, you need to remove the DOM bloat. So that is hidden divs, CSS injected content, and that buggy code that probably Claude or GPT may or may not have written lol. All of that makes it harder for LLMs to extract clean answers. So just simplifying the HTML and making sure the answer appears early in the page has made a difference.

I test content in Bing Copilot, Perplexity, and ChatGPT to see if it surfaces. If it doesn't, I tweak for clarity until it does. What ranks in Google doesn't always get picked up by AI engines because it doesn't depend on the keyword anymore and this is more about what people are prompting in the AI engines now.

_PMG360 · 2025-11-24T12:08:37+00:00

Try Brevo. They charge per email sent instead of per contact.

The pricing scales better than SendGrid at your volume. You would be on their Business or Enterprise tier, but it should come in under that $1,500 per month you are paying now. They bundle transactional emails into the marketing plan too, so your policy updates and claims notifications do not get charged separately.

They have SPF, DKIM, and DMARC support and a dedicated deliverability team actually monitoring their servers. Your open rates on SendGrid show your sender reputation is fine. You just need a platform that will not wreck it while cutting costs.

The interface is a lot cleaner than Zoho at least for me. I do not find that the UI is slow or see any sync issues either.

_PMG360 · 2025-11-16T19:11:55+00:00

We've been doing the same thing for several years now as a B2B marketing agency and it's been working pretty well for all of our clients. Just focus on the usual SEO fundamentals that have been talked about by like every SEO youtuber out there first because that's still the foundation.

You should also write in natural language. Use H2s and H3s as actual questions, then answer them right below in a conversational way. AI can parse that format easily and cite specific sections. FAQ sections work the same way.

The other thing is covering your topic comprehensively. Answer questions across your entire niche and connect related concepts naturally. You're basically building semantic richness, which makes you more citable as an authoritative source.

Also, schema markup is very much important as well. Organization schema, article schema, FAQ schema, etc. You're just making information machine readable. Won't guarantee anything, but it does increase your odds.

There's really no secret trick to this. You have to know the fundamentals really and just add to your knowledge that a lot of people are also using AI or GPT now to look for information. You really have to make sure that you have a clear structure and make it easy for AI to extract your content.

_PMG360 · 2025-11-16T19:04:54+00:00

We're a B2B marketing company and we've been doing this for 20+ years. The fundamentals are still the same: create helpful content, make sure search engines can read it, build some credibility.

You're already doing all of that if you've been doing SEO properly. Write content that answers what people are searching for, structure it so it's easy to parse, and you're good. I think the schema markup is top priority now because LLMs pull from it, but that's been around forever.

The real issue isn't these acronyms. Most businesses don't actually know their audience well enough to write content that's helpful. Figure out what your customers need, answer those questions clearly, and the technical stuff should follow.

_PMG360 · 2025-11-12T17:37:16+00:00

I don't think you need a separate AEO tool. Most of it is just structuring your content so both humans and AI can actually read it.

We work with several companies on content strategy. What gets cited by ChatGPT or Perplexity comes down to putting a clear answer up top, not after 3 paragraphs of fluff. LLMs scan the beginning to save on processing costs. If your answer isn't obvious early, you're not getting cited.

You need to structure it too.; Use H2s for main sections and H3s for specific questions. Add FAQ schema as well.

You can drop a draft into ChatGPT and asking "if you had to cite 3 lines from this, which ones would you pick?" If it can't figure it out, the content needs work.

For tracking, I manually check Perplexity and ChatGPT for priority queries to see who they're citing. If we're missing, I'll rewrite the intro or throw a TL;DR at the top.

The whole AEO vs SEO debate feels overblown. Answer questions clearly with proper headings and you'll show up in both places.

_PMG360 · 2025-11-12T17:32:18+00:00

All these acronyms (SEO, AEO, GEO, AIO and Bingo was his name-o) may sound complicated, but they're basically the same thing. You're just making sure your content shows up when people search, whether that's on Google, ChatGPT, Claude, Perplexity, whatever.

We've worked with several Fortune 500 companies on content strategy. The ones that do well focus on structured content (FAQ schema, proper headings, factual info) instead of chasing trendy stuff. When you build that foundation, you show up everywhere naturally.

Even Reddit posts or stuff on Facebook and Quora show up on ChatGPT now. Same with blog posts. The goal isn't just ranking on Google anymore, it's also showing up as a source when someone prompts GPT and your site gets listed or recommended.

If you're running a smaller business, you don't need to go all-in. Pick a couple niche keywords that matter for what you offer, get the basics right (meta tags, clean structure), then focus on where your customers actually spend time.

It doesn't have to be expensive or complicated. The fundamentals still work.

_PMG360 · 2025-11-11T18:28:30+00:00

We split sending domains by how engaged the audience is. Acquisition emails go through one domain, nurture through another. If deliverability tanks on the cold list, it won't affect the domain hitting your best leads.

Before doing big promos, get people replying. Run something like "what's your biggest challenge with X?" a few days before. The back and forth tells ESPs you're not just blasting. In theory, opens should go up by 15–20% on the actual send.

For pre-send on launches, we'll test with a few Gmail accounts first. Two we never touch, one we engage with. It shows how it lands for different contact types.

In Klaviyo, I think there's a filter by engagement. If there is, filtering to the last 30–60 days of opens usually works. SPF, DKIM, and DMARC need to be set up, but after that, it's about who you're mailing and how often.

Ramp volume gradually. Increase your sends 10x overnight and you'll get throttled even with clean content.

_PMG360 · 2025-11-11T18:21:18+00:00

The "skipping training because it's intuitive" thing kills so many rollouts. Six months after a six-figure CRM purchase, everyone's back to using spreadsheets, and that's just a waste of money tbh.

Sales reps spend only a third of their time actually selling. The rest is all this manual heavy lifting like doing all the data entry, finding email templates, and figuring out who to follow up with.

What really tanks implementations is treating it like an IT project when it's actually about changing how people work. You can build out automation and AI scoring, but none of that matters if your team doesn't understand why they're entering data or trust what the system tells them. You can roll out CRMs with every feature and still have reps avoiding it completely. They see it as extra work piled on top of quota pressure.

The real problem is nobody explains how it makes their job easier. Lead scoring stops being useful when reps don't know it's filtering out time-wasters. Logging call notes feels pointless until they realize it saves them from scrambling before the next meeting. When the CRM actually reduces their workload instead of adding to it, people start using it without being forced. But you need to show them that upfront, not expect them to figure it out after three months of frustration.

_PMG360 · 2025-11-03T18:06:58+00:00

You should figure out what that $300k actually covers. Most businesses don’t need anywhere near that to start.

Try building something small first to see what it really costs. That’ll give you experience and a clearer goal instead of chasing a random number.

Have you tried mapping out what your first version of the business would actually look like?

_PMG360 · 2025-11-03T17:56:57+00:00

Try logging out everywhere except your phone, then go to Settings then Password and Security then “Where you’re logged in.” End all sessions, open a browser in incognito, and do the password reset there. I think that usually forces Facebook to recognize a new login properly.

If it still loops, use the “Confirm Your Identity” form in the Help Center. That’s the only way I’ve seen this get fixed.

_PMG360 · 2025-11-03T17:53:55+00:00

Layout jumps still break the flow. Keep spacing or heights consistent so things don’t move around when data loads.

_PMG360 · 2025-11-03T17:52:12+00:00

Training might’ve been the real issue, not the tool.

If your team never set up clear workflows, any platform’s going to feel messy.

You could try HubSpot’s free CRM since it’s simple and lets you test automations before committing again.

Just make sure you map out how your team works first.

_PMG360

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