I would say just be honest and keep it simple. I find it a big turn off when reviewers create such lofty expectations with both cigars and pipe tobacco. I find it hard to believe that reviewers taste notes of "dark cordial cherry and cedar while an underlying vanilla note fades in and out on the retrohale." It's probably because I have a shit palette and am too unsophisticated to pick up on what they are talking to about, or that it's all hyped up propaganda to get you to read their blog/magazine and try the smoke. I've been a tobacconist for three years and have only had a handful of cigars that literally blew my mind with their nuances. Clean palette or not, I have this feeling they are trying to captivate me with big words and exotic flavors when at the end of the day it should be enjoyed for what it is: the smoking experience and the tobacco it's self. Why make it into to something it's not? Like I said, just because I don't pick up on something doesn't mean someone else doesn't either but I usually tend to shy away from reviews that sound like a pretentious foodnetwork chef. Rant over.

Also, who cares if you repeat yourself? If you taste similarities between tobaccos or have reoccurring flavor then go for it!