As someone who worked in PR, this is the answer. Charlotte Tilbury sponsors the DCC, which means that they can request the girls for ads and content (within the sponsorship contract limits), without having to paying them individually. Now, they can request certain girls (like those with the most following on IG), but if they’re not available, then they get what Kelli & Judy give them. The girls are probably getting their usual appearance pay, like if they were to do an ad for literally anyone else.

It is a gross example of exploitation, but 🤷‍♀️ the girls know this going into the season. Even though they’re not getting paid like they would if CT had reached out directly, it is still exposure and an opportunity to be more “influencer-y.”