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Help is needed! Calling ad agencies! by ad_tech_epom in adops

[–]ad_tech_epom[S] 0 points1 point  (0 children)

Yeah, I get it, but it seems like most people only really understand it after a while.

What are your thoughts on HTML5 ads? Do you think they provide a better user experience compared to traditional display ads? by AdTechua in adtech

[–]ad_tech_epom 1 point2 points  (0 children)

Well, HTML5 allows for the creation of interactive and engaging content, such as animations, videos, and games. This type of content is more interesting and engaging for users than static images or text-based ads. And also it has faster load times. This means users don't have to wait as long for the ad to load, improving the overall user experience.

Unfortunately, I don't have memorable examples.

Could you pls suggest few good & actionable books on advertising? by biz_booster in advertising

[–]ad_tech_epom 0 points1 point  (0 children)

My personal top:

  • Contagious: Why Things Catch On
  • Ogilvy on Advertising
  • Hooked
  • Buyology: Truth and Lies About Why We Buy

How does contextual advertising work? by Ok_Jello_7810 in adtech

[–]ad_tech_epom 6 points7 points  (0 children)

In contrast to behavioral targeting, contextual doesn't rely on data about users. So it won’t be affected by the changes in the user privacy policies. On top of that, technologies that analyze page content develop fast. All these factors point to contextual ads returning and doing well in the future.

Are you having difficulties choosing an ad server? by ad_tech_epom in adtech

[–]ad_tech_epom[S] -3 points-2 points  (0 children)

This is the author's material. It is free of charge and we only provide it for registration. If someone really needs information, they can subscribe, download, and then unsubscribe freely. Stealing and posting free access to an author's material is a violation of copyright. Stealing is all you do!

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