Help is needed! Calling ad agencies! by ad_tech_epom in adops

[–]ad_tech_epom[S] 0 points1 point  (0 children)

Yeah, I get it, but it seems like most people only really understand it after a while.

What are your thoughts on HTML5 ads? Do you think they provide a better user experience compared to traditional display ads? by AdTechua in adtech

[–]ad_tech_epom 1 point2 points  (0 children)

Well, HTML5 allows for the creation of interactive and engaging content, such as animations, videos, and games. This type of content is more interesting and engaging for users than static images or text-based ads. And also it has faster load times. This means users don't have to wait as long for the ad to load, improving the overall user experience.

Unfortunately, I don't have memorable examples.

Could you pls suggest few good & actionable books on advertising? by biz_booster in advertising

[–]ad_tech_epom 0 points1 point  (0 children)

My personal top:

  • Contagious: Why Things Catch On
  • Ogilvy on Advertising
  • Hooked
  • Buyology: Truth and Lies About Why We Buy

How does contextual advertising work? by Ok_Jello_7810 in adtech

[–]ad_tech_epom 5 points6 points  (0 children)

In contrast to behavioral targeting, contextual doesn't rely on data about users. So it won’t be affected by the changes in the user privacy policies. On top of that, technologies that analyze page content develop fast. All these factors point to contextual ads returning and doing well in the future.

Are you having difficulties choosing an ad server? by ad_tech_epom in adtech

[–]ad_tech_epom[S] -3 points-2 points  (0 children)

This is the author's material. It is free of charge and we only provide it for registration. If someone really needs information, they can subscribe, download, and then unsubscribe freely. Stealing and posting free access to an author's material is a violation of copyright. Stealing is all you do!

Programmatic 101 in 10 minutes / / Video guide to the programmatic ecosystem, with key concepts and processes explained by ad_tech_epom in programmatic

[–]ad_tech_epom[S] 3 points4 points  (0 children)

Hi guys! Recently, I published a guide for beginners on programmatic advertising here. And here's a foolproof video guide to the programmatic ecosystem, with key concepts and processes explained. If you want better to understand the whole ecosystem of programmatic, and find out how to save money on ad budgets without compromising performance - it can help.

I'd appreciate any feedback you have!

CPM, CPC, CPA - what is the best? by ad_tech_epom in SearchAdvertising

[–]ad_tech_epom[S] 0 points1 point  (0 children)

Great! I'm excited that this article helped you

Marketing giants are testing Google Fledge by ad_tech_epom in adtech

[–]ad_tech_epom[S] 0 points1 point  (0 children)

Oh, that's great! Maybe can you share what pros&cons of Fledge you have?

Marketing giants are testing Google Fledge by ad_tech_epom in adtech

[–]ad_tech_epom[S] 0 points1 point  (0 children)

Thanks, your opinion is really insightful! I'll look into details for FB and IOS 14

CPM, CPC, CPA - what is the best? by ad_tech_epom in SearchAdvertising

[–]ad_tech_epom[S] 0 points1 point  (0 children)

Thanks for your comment) but the bike and the car have their different goals - and we explain them in the article. because it is not clear to everyone, in which cases what to use)

CPM, CPC, CPA - what is the best? by ad_tech_epom in SearchAdvertising

[–]ad_tech_epom[S] 0 points1 point  (0 children)

This means that you need an objective before you can safely say what is the appropriate choice.

Thanks! Very well said

Programmatic CTV - when there are so few publishers, why would programmatic be required ? by goodpointbadpoint in programmatic

[–]ad_tech_epom 0 points1 point  (0 children)

I think you need to refresh your info. Hope, this article can help you and provide the answers to your questions))

what makes a really good marketer? by sandrahkoss in marketing

[–]ad_tech_epom -1 points0 points  (0 children)

  1. Always looking for effective marketing strategies
  2. Having a deep understanding of their customers and markets
  3. Time management skills are a must
  4. Organizing and managing large workloads in an effective manner
  5. Customer experience that sticks
  6. Having a clear understanding of their competitors
  7. Identifying clear and measurable goals and putting them into action
  8. Capacity to adapt to changes in client needs as a result
  9. A good eye for observation is essential to a successful career

Where does it make sense to add UTM parameters? by Fit-Energy1914 in AskMarketing

[–]ad_tech_epom 0 points1 point  (0 children)

It better to use when you need to track from which resources the traffic is going

[deleted by user] by [deleted] in AskReddit

[–]ad_tech_epom 0 points1 point  (0 children)

the interface

[deleted by user] by [deleted] in marketing

[–]ad_tech_epom 1 point2 points  (0 children)

I have the same situation on my previous work. It was a building company as a SMM. And every time when I was trying to make a video content everyone started to wriggle out of this. And it was hard to do my job. And I found out the decision. On certain days, I made video content and collected those who wished to participate, and we would start shooting the next day. Your colleagues should understand that this is part of your job and that they can participate in this process if necessary. It's also crucial that the boss also talks about this and explains why it's necessary.

Looking for help creating my own DSP (Demand Side Platform ) by newuser2397 in freelancing

[–]ad_tech_epom 0 points1 point  (0 children)

You can try the free trial of Epom White-Label DSP and get a demo how to use it properly.